Ways to Grow Your Business in 2012: Use Your Business Card as a Powerful Marketing Tool for your Spa
Your business card is a powerful marketing tool for your spa or aesthetics business. It is the most recognized piece of business literature that you have, even more so than a brochure or flyer, and it is a convenient size...
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Ways to Grow Your Business in 2012: Keep Pricing Competitive While Creating Profit Margins
Pricing is always a major question for the aesthetician. It is always necessary when pricing services to remain competitive, but still profit margins must be created and maintained. After all, while you may be frugal yourself and have a tendency...
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A Brief Overview Of Spa Massage for Pregnant Women
For reasons so obvious as to scarcely need mentioning, there are few people on the planet as in need of a good massage as pregnant women. It is, by its very nature, an odd ephemeral sort of demographic. These are...
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The Three S’s For Creating The Perfect Spa Treatment Room: Spacious, Still, And Soothing
Spacious – Still – Soothing A great deal goes into the design and creation of a truly successful spa. Countless hours of hard work behind the scenes, hundreds of tough financial decisions of one form or another, and a thousand little...
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Many Top Spas Today Include Specialized Treatments and Services Such As Reiki And Ayurveda.
Now that Generation X has truly come into its own, the demographics of spa-going women (and men to a lesser extent) are changing. The range of services offered on the menus of many top spas has expanded to include such...
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Top Tips For Creating A Seasonal Spa Menu of Services
Spa owners, it is essential, during the holidays, to adjust both your approach and your offerings. It is the most competitive time of year and, in the weeks leading up to Christmas, to stand still is to effectively fall behind....
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Offer Seasonal Spa Treatments To Increase Revenues Over The Holidays
As the holidays approach, it is beneficial –some would even suggest essential– to adjust your spa menu accordingly. The simple fact of the matter is that during the holiday season the competitive landscape changes, and when the landscape around you...
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Attract New Business Clients This Holiday Season With Spa Gift Cards
There are three busy times of year for the spa business. Valentines Day, Mothers Day, and of course Christmas. Christmas while the most lucrative is also the toughest to fully capitalize on. The competition for your clients’ gift giving dollar...
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