Progressive Spa Business Series: Interior Design Can Make or Break Your Spa or Beauty Business
Interior design and decor, especially in a spa is really important to achieve total client satisfaction and to create loyal clients who come back again and again! The spa owner has many expenses to keep in mind, but the physical aesthetics of the business environment directly affects the comfort level of the clients you are serving, and their comfort level directly affects how often they will patronize your business, how much money they will choose to spend with you, and how many of their friends and acquaintances they will refer to you. Keep that in mind and don’t skimp.
Start With The Reception Area
When a potential client enters a day spa they should immediately feel comfortable. Relaxing surroundings in the waiting room, including comfortable chairs or couches, attractive, light colored or pastel paint or wallpaper, subdued lighting that doesn’t hurt the eyes, and tasteful art pieces on the wall will all add to the comfort level of the client. The art pieces by the way don’t have to be expensive originals. Reasonably priced prints of great works of art are available on the Internet or in the gift shop of most museums.
What About The Treatment Rooms?
The treatment rooms may be the most important parts of the day spa. The client is coming to you for self-improvement. The client wants to look good and to feel good, and as a professional you will do your best to accomplish this mission. Your treatment room is more than just the place where you work, it is a tool to be used to secure the confidence of your client and to reinforce their faith in you as a professional. It is also a key part of the methodology of relaxation you need to instill in the client. Soft lighting, comfortable treatment tables, comfortable temperature, not too warm and not too cold, and tasteful decorations are definitely necessary. Soft music playing in the background also does a great deal to sooth and settle the client and make them more susceptible to the positive experience she will experience during treatment.
Finding the Expertise That You Will Need
If your personal taste are not as sophisticated as you might desire when it comes to interior design, consider hiring a professional designer whose work you admire. Ask around as to who did the design for facilities you like, and contact the person. Then, if you are on a tight budget, you might suggest a barter arrangement. Providing the interior designer with aesthetician services in exchange for her services in designing a spa setting that will serve you well would be a great arrangement for both of you.
