The Average American Woman Spends About $1,250 A Year on Health & Beauty Services and Products: Are Your Getting Their Business?

As a professional in the beauty industry, if you are not getting a piece of this pie, you need to make it a high priority for you and the long term health of your business.  

As an aesthetician you are a professional and better suited to recommend skin care products, and health and beauty aids than a clerk in a department store. Your clients, understandably, trust you with their skin and their appearance.  If you were to add to a product line the items they normally buy anyway, but better brands and formulations than they can find in the discount stores, beauty shops and department stores, you will be doing a favor to your clients and increasing your own cash flow at the same time. This is a billion dollar industry, and getting your share is essential.

There Is A Growing Trend To Hit the Spa

There is a growing trend of American women to hit the day spa, the medical spa, the clinic and the salon.  Aestheticians can advertise proactively and see business improve by letting these women know where to go to find the best service. While word-of-mouth and personal referral from happy clients is still the best way of attracting new clients because they walk into the spa already sold on your services, other types of marketing are needed to prime the pump and keep the flow of new clients coming in.  There will always be natural attrition as some clients move away or have other lifestyle changes that make them unable to continue with you.  Steadily replacing these women with new blood, getting their share of the dollars spent, and hopefully their referrals and use of their network of friends and acquaintances will keep your business healthy.

What Marketing Methods Will Attract Clients To You?

What marketing methods will attract clients to you?  There are many effective ways to reach new clients.  Events such as re-grand openings of the spa, or sponsorship of various community events will get the word out.  Also ads in the newspaper or local and regional magazines tend to get the word out.  Television and radio also reach mass amounts of people.  Many aestheticians these days turn to cable television, where the targeting of channels geared to the particular demographic group desired is easy to do by simply picking the channels to advertise on.  For instance, Lifetime Network reaches primarily women.  The home shows on the various Discovery Channel networks reach a large female demographic, and so do certain individual shows like Kathy Griffin’s show on Bravo.  Taking a look at the offerings and using some common sense will help you determine whether or not it is a good fit for your business.

Guerrilla Marketing Methods

Guerrilla marketing methods work great as well.  Printing up coupons, extra business cards and fliers and simply walking the street distributing them to everyone you see, men and women alike, always works.  The women may use them, and the men may pass them on to the women in their lives.  Regardless of the promotional method used, reaching the women who are ready to spend dollars is a business essential.  Go for it.