Using Your Business Card as a Powerful Marketing Tool for your Spa or Aesthetics Business

Your business card is a powerful marketing tool for your spa or aesthetics business. It is the most recognized piece of business literature that you have, even more so than a brochure or flyer, and it is a convenient size for carrying with you and for prospects to keep and carry with them. It has in fact become ingrained in our business culture that, if you are in business, you will have a business card, and will be carrying it with you at all times. If you are not, then you should.

One well known salesman and motivational speaker years ago wrote a book on how he acquired customers. One of the tricks that he used with great success was using his business cads as though they were confetti. When he went to a local college football game and his team did something good, a great play or a touchdown, then he threw a handful of his business cards into the air, and they rained down on the other spectator sports like confetti. Some people thought he was a bit crazy for throwing away business cards, since the majority of them wound up swept up by the janitorial staff. However his philosophy was that he could print hundreds of thousands of business cards with the commission from just one big sale. He was in the car business and you are in the spa and aesthetics business, but the principle remains the same.

Many people follow a “three foot rule” when it comes to their business card. If they meet someone new socially they give the person a business card. If they tip a waiter or waitress in a restaurant, they leave a business card. Anyone who gets within three feet of them receives a business card, and the strategy pays off. The idea behind the three foot rule is that many people will keep the business card and while they may not need your services today, things change.

Tomorrow, the next day or the next month they may have a need that you can fill and may still have the card. If they don’t they will probably remember your name, the business name, or your logo –which should always be on your card. You will have achieved top of mind awareness and become the first person in your business that they think of. You will, in effect, have achieved branding.  This is something that mega corporations spend billions of dollars on, and you can achieve it with a simple business card.