In the News: Organic, Natural Products in Beauty Industry Reaching Dizzying Heights

The big news these days is organic. Natural products in the beauty industry are reaching dizzying new heights, with growth of from $2 billion to $6.1 billion from 2002 to 2006. The explosion in sales will reach almost $10.2 billion in the United Sates by 2012 according to Natural and Organic Personal Care Product, a report from the market research publisher Packaged Facts.

This astounding eleven percent increase in 2006 over the previous year continued unprecedented growth from 2003. As baby boomers age they wish to get rid of the signs of aging. They want to reduce or remove wrinkles, keep their hair, and maintain the health of their teeth and gums. They frequently use reap cosmecutical benefits from the products available to them now that they are able to afford them, they are available and they actually perceive a need for them. This includes a stronger emphasis on natural and organic products through retail outlets, direct sales, and through the Internet, as well as mail order catalogs and TV infomercials.

Self doctoring to solve perceived problems is becoming more and more acceptable, and when finding solutions to these aesthetic concerns, the baby boom generation, raised on the idea of organic and natural products being inherently better than synthetics, turn to natural because they belief it to be the healthy alternative. Baby boomers grew up in the 1960s and 1970s, the “hippie” generation, and concerns for the dangers to the environment first arose in that era. Natural foods and health food stores because staples during their coming of age period, making it only natural, pun intended, that they would look for natural solutions to problems they face today.

Americans of all ages are increasingly aware of the ingredients in  the product they use and of their cosmecutical value. Natural and organic product are positioned for high growth because they are seen as danger free. They are entering the mainstream rapidly. This awareness has developed partially from the mass consciousness that now reads the labels to determine ingredients of many products, not just cosmeuticals but foods, beverages, and all sorts of health care items.

Natural and organic products designed for personal care in the US include products designed for skin care, hair care, oral care and color cosmetics. The report contains a wealth of information on these new trends and examines the behavior of consumers.