Mind Your Spa Business: Effective Design of your Company Business Cards

Your business card is one of the least expensive forms of advertising that you can use to expand and grow your business. Your business card is  inexpensive, portable and it has room to write on, allowing personal messages to be passed on to your clients. If you don’t think that you are getting the most out of your business cards then ask yourself if your business card is easy to read.

1. Can your name, phone number, email address and physical address all be found easily?
2. Can someone who looks at your business card immediately tell what business you are in?
3. Will they be drawn to use your business when they need the services you offer? Does it convey the professional image that you wish to convey?
4. Last but possibly most importantly, is the information on the card accurate?

Business cards can be purchased for as little as ten or twelve dollars at office supply stores, and many people choose to print their own cards on their inkjet printers. Here’s a couple of tips that will help.

Don’t use the cheapest cardstock available.

The cheap white cardstock with black ink and no graphics don’t present the best possible image for you and your business. And, unless you are a trained graphic artist, don’t make the mistake of printing your own cards on your personal computer. Again, they don’t present the image that you wish. As a professional you know the value of using the skills and services of other professionals.

Find a creative graphic design professional and a good printing service to have your cards prepared. Let them come up with a logo or graphic of some kind to include on your card along with your business slogan. Make it look good because many times your business card makes your first impression.

Should you print on the back of the card?

Be careful if you use the back of the card since so many people like to write something about you on the back. Leaving it blank gives you and them a place to write notes. However, the back of the card also gives you a place to put a coupon or information on special incentive programs you may wish to offer. Look at the pros and cons of using the back of the card, and discuss it with your printer or graphic designer.  Also when having cards printed remember that while the initial order is for 500, printing a thousand costs just  little bit more and gives you twice as many. Order extras and always give people two cards. One to keep and one to give to a friend.

You’ll see a difference soon in increased sales.