In the Competitive Spa Industry… It is Most Certainly The Little Things That Keep Clients Coming Back!

In any spa settings, it is the little things and the personal touches that really keep clients loyal to the business, and coming back for more and more. And it is what makes them refer their friends and acquaintances to your spa, increasing your client base in the lowest priced way possible, with built in loyalty.

Take a look at the little things in your spa and see if you are covering the basics. First, is the spa clean and attractive? Does it present an inviting appearance that begs the client to come inside, and do the clients feel comfortable when they do come inside? Subdued wall coverings, pastel colors of paint, clean white linens, soothing background music and comfortable furniture in the waiting room are all just a few of the little things that can make a world of difference. You may prefer rock and roll or country and western music yourself, but it can be distracting to your client. Sounds of nature, soft instrumental and even New Age music can be more soothing, and pleasing the client is what your business is all about. When it comes to linens, white is always safe, and don’t skimp on quality. Make sure that the linens are soft to the touch. Textile issues are very important in client comfort. You may spend less on a sheet with a low threat count that looks good, but a higher thread count and better grade of  material may help you keep a client happy and make you more money in the long run.

Another little thing that is a personal touch sure to please is this: remember the client’s name, and the names of their family members. Make notes to yourself and keep a file on each client. If she has a special event coming up, be sure to mention it when you see her again. If her son plays in sports or her daughter is a cheerleader, ask how they are doing. And be sure to call her by name. Dale Carnegie in his famous course taught that a person’s name is the sweetest sound that they will ever hear.

Above all else, give personal service. Go out of your way to make each client feel special and know that you care. If you follow these simple rules you’ll have happy clients and a successful spa business for years to come.