Spa Business Check-Up: Does Your Spa have Brand Appeal?

Does your aesthetics business or spa have brand appeal? If not that should become a high priority for your and your management and marketing team, and should filter down to all other staff members. Brand appeal is the top of mind awareness that makes your clients and others in your community think of you first when they think of the type of business you are in and the services that your business offers. Brand appeal is what separates successful businesses from failing businesses and what separates successful businesses from those that are super successful industry leaders.

Take a look at some of the biggest and most successful businesses on the planet. When you hear “billions sold” you probably think of McDonalds, the hamburger fast-food chain. When you hear “have it your way” you probably think of their competitor, Burger King.  When you hear “we’ll leave the light on for you” you think of Motel 6. These businesses have all successfully branded themselves. They have used sales and marketing slogans that some would call gimmicks, but whether they are gimmicks or not, they have been successful for these companies. Now find anyone in the US, or most of the rest of the world who doesn’t now what a Big Mac is, or a Whopper. These businesses established their brand. They used a technique called branding, which you can use in your business also. You don’t have to be as large as McDonalds. Indeed, McDonalds didn’t start out large.  It began as a small restaurant – just one – and grew from there on the power of an idea. What is your idea? And how powerful is it?  Find out what it is by analyzing your business, your goals, and the services you provide. What do you do better than anyone else you are competing against? Is it service? Cleanliness? Price? Determine the way you wish to market yourself and your business, and what you want the public to think of when they hear your business name. And, even more important, what services do you offer than need to become ingrained in the minds of the public so that when they hear them they think of you.

Integrate your marketing message. Make it consistent. Don’t just try one ad, and then change tactics. Business is like a long war with many battles. Or, like a long cruse with many events along the way. Find your message, your brand, and present it in a way that catches the eye and catches the mind.