Getting Your Spa Ready for Your Most Successful Christmas Season Ever! Part Two

Part Two – The Critical Importance of Gift Cards

It is NEVER too early to start planning your Holiday Season business strategies… Wait too long and you miss out! Plan early and it can secure your best business year ever – both in terms of revenues and loyal clients.

Does your aesthetics business or spa sell gift cards? If not, you are missing out on your piece of the Christmas retail rush!  The rush traditionally starts the day after Thanksgiving, for many years the busiest day of the year for retail sales, but these days more and more people are shopping early. In fact, right around Halloween time you begin to see Christmas decorations these days in many stores. People are getting ready for the holiday season early, but still many people will put off shopping to the last minute, and procrastinate. Others will simply run out of time. Gift cards are the perfect last minute gift, but they re also a thoughtful gift if purchased in advance.

Many people have friends and relatives that are hard to buy for. The proverbial person who has everything he or she needs. We all know someone like this. We all also know someone who is just hard to please. For those people a gift card to a spa or aesthetician, purchased in any denomination you wish to spend and can afford, offers the ultimate in personalized gifting. It shows you care very much about the person and offers them a personal and dynamic chance to try out the spa services of their choice. If the person you are shopping for is interested in a facial, a chemical peel if your business offers them, a massage, or any other procedure they desire, then that is what the gift card if all about.

One nice thing about gift cards as opposed to the gift certificates that were in style for many years is that they fit into a person’s wallet or purse with ease. The same size as a credit card or debit card, the gift card works the same way. The magnetic strip on the card is run through the machine you use to process credit and debit cards and stores the amount information in an electronic format, allowing someone who has, for instance, fifty dollars in credit to spend twenty dollars on one visit and thirty dollars on the next. Also the gift cards are easy for you and your staff to work with because their information is stored electronically.

A side benefit that many business owners see is that the gift cards bring in new customers who haven’t used their services before. If they are pleased, then they come back for more, spending more money in the future. If you don’t use gift cards now, start soon and cash in on the Christmas rush.