Are your Clients Telling on You? Clients ‘Spa and Tell’ Online

For every spa-goer that has ever had a bad day at the spa and felt like management didn't take their concerns to heart, there is now a viable and interactive outlet to express displeasure. SpaQuality launched two websites to give consumers a chance to express their opinions – both good and bad – to spa management.

When a consumer has a bad experience at a spa, they just visit www.spacomplaints.com and fill out the form. SpaQuality will then pass thoughts on to spa management with a recommendation from The International Standards of Spa Excellence, to help the spa improve the situation so no future clients will have the same bad experience. The good news for spa operators is that complaints will not be made public. However, many complaints will result in a poor reputation within the industry circles.

On the other hand, if a client had a spa experience that exceeded expectations, they can send thoughts to www.spacompliments.com which are also passed along to the management of the mentioned spa business.

SpaQuality also introduced anonymous guest assessments to evaluate how a spa system is operating from the guest's point of view. Similar to a mystery shopper, the assessments are based on The International Standards of SpaExcellence and are conducted by trained assessors. Evaluations are based on hundreds of attributes customized to the scope of the assessment and the scope can include the spa, salon, fitness, retail, accommodations and cuisine and the spa then receives a feedback report listing its strengths and areas of improvement.

Resources: SpaQuality LLC Press Releases, "SpaExcellence Anonymous Guest Assessments" and "Two New Services for Spa Consumers" – spacomplaints.com and spacompliments.com