Getting Your Spa Ready for Your Most Successful Christmas Season Ever! Part Five

Part Five – A Recap of This Week's Focus With Some Fun and Profitable Marketing Ideas for the Holiday Season

It is NEVER too early to start planning your Holiday Season business strategies… Wait too long and you miss out! Plan early and it can secure your best business year ever – both in terms of revenues and loyal clients.

It may be early October… but savvy business owners and managers plan ahead and are gearing up for the holiday season now! Are you ready for your best season ever?

The holidays are a time of joy and happiness, but for the business owner they are also a time of productivity and making money. Here are 10 great ways to increase your revenues over the holidays.Sell gift certificates. Promote the purchase of gift certificates to your business and see a big boom in revenue. Imagine how many husbands out there don’t know what to get their spouse for Christmas.

Make it easy on them by offering to sell them a gift certificate for aesthetic services. Give gift certificates to your clients. If you give your clients gift certificates you encourage them to come back to your business in the coming year, increasing revenues every time they walk in the door.Have a holiday party for your clients. Invite them out to an open house and show your appreciation, building good will and repeat clientele.Run holiday specials. Offer discounts and promotions to get people into your business during the holidays.Encourage shoppers to treat themselves to a holiday gift of aesthetic services. Promote the idea to shoppers of buying themselves the ultimate present in a facial or a massage.Take advantage of seasonal advertising specials and special editions. Newspapers, magazines, radio and television all offer special promotions during the holiday season. Try them and save money on your advertising.

Have Santa and his elves come for a visit. If you have an employee wear a Santa suit it will increase the festive spirit and encourage some clients to come back for more. Santa suits are inexpensive to rent and you’ll be promoting the holiday spirit.

Start early. These days right after Halloween people begin promoting for the Christmas and New Year’s holiday seasons. Don’t miss out. Start early. Thanksgiving may be too late.

Cater your promotions towards diversity. Remember that Kwanza and Chanukah both occur during the same season as Christmas and New Years. Promote diversity and theme your holiday occasions towards all of these events and you’ll make your clientele who celebrate these holidays feel more at home. You’ll also make potential customers who celebrate these holidays feel all the more welcome, increasing customer base and cash flow.

Team up with another business that is complementary to your spa or aesthetics business. Encourage, for instance, the local chiropractor’s office or health gym to give your gift certificates to his best clients by giving them a special discount. This should increase customer base as well.