Gift Certificates as a Christmas Gift for your Loyal Aesthetic Clients Can Bring Them Back in the New Year

Gift certificates as a Christmas gift for your loyal aesthetic clients can bring them back in the New Year. In addition to being a great way to say “thank you” to those loyal clients who have helped you meet overhead all year long, gift certificates area  terrific marketing tool to ensure that loyal clients remain loyal clients. You never know over the holidays when one of your clients might be offered a gift certificate to a competitor. Even if they do go and try out someone else, a gift certificate will bring them back to you in January and give you a chance to re-sell them on the value of your services. Consider it insurance in the bank to make sure that your clients remain your clients and don’t go to some one else.

Also, simply giving your clients a gift of any sort shows them that they are appreciated. It adds a very personal aspects to your service, something that you are probably always striving for as a good business person. Many businesses that do give clients Christmas gifts often give flowers, candy, a fruit cake or some other item that may or may not be used. In your case you already have the perfect gift on hand. You know that your clients utilize aesthetic services because you provide them. You know that the gift will be used, and you wind up with no out of pocket expenses. You do however get a tax deduction of the value of the gift certificates as a valid marketing expenses. So rather than spending money you are actually saving money, and encouraging customers to come back and spend more. That makes gift certificates for clients as a Christmas gift a win win win situation for everyone involved.

Keep in mind that the gift certificates need to be of a certain pre-specified value. If your average client spends $50 on most visits, then giving them a $20 gift certificate means that the chances are very good that they will use it and spend an additional $30 during their visit. This will turn the gift certificates into a sure money maker, and yet they will still be appreciated and valued because they have saved money for the client. You could say that gift certificates are an idea whose time has come, and their time is this year’s holiday season.