Are You Catering to the “Young Adult” Market? It Makes Good Business Sense

If your spa or aesthetics business isn’t catering to the teen market,  perhaps you should consider this lucrative niche market for increased revenues. While many people only think of facials as a special indulgence or an occasional treat, teenagers who often suffer from skin problems, including acne, are using facials as therapy. Once solely the clients/patients of dermatologists, these days many boy sand girls in their teen years use spa facials as part of a complete ad healthy approach to skin care. However, only a small percentage of spas offer teen facial specials or cater to this unique and untapped market.   

More teens than ever are heading to spas for treatment. The ratio of boys to girls is about fifty fifty, and the numbers of teens using spa services is growing. An added benefit of catering to this segment of the business is that as these teens grow older they are highly likely to continue their pattern of using spas, meaning that they will be your customers for life if you can keep them happy. And, cultivating long-term repeat business is a wise business move.

Many parents see getting facials together as a great way to connect to and relate with their teens. For serious problems they may still go to a dermatologist, but for skin maintenance most will do great with a treatment as a local spa.

The approach is a little different with teens. When adults come they are looking for a relaxation experience. Teens are looking for results. Zits, pimples, whatever the popular description of acne is these days, they want rid of it. They might have a special dance coming up, a big date or a prom or homecoming. Even the school picture or a special yearbook photo shoot can inspire teens to come in for a facial.

To reach this market the marketing focus will need to be changed, but the expenses may go down. Teens tend to gather in certain locations, including local shopping malls and food courts. Cultivating relationships with those businesses to hand out your flyers, brochures or coupons can drive business your way. So can hiring a teen to hand out flyers, or buying an inexpensive ad in the school newspaper or the yearbook. Also if there is a local teen favorite radio station consider buying some time from their excess inventory roster.  Whatever method you choose, reaching the teen age market is a dynamic business move you should consider today.