The Basics of Creating an Effective Brochure for your Aesthetics Business

When it comes time to promote your aesthetics business one tool you need in your marketing arsenal is an attractive and effective brochure. Do you have one yet? If not, it is time to get one prepared.

A brochure is usually one sheet of paper printed on both sides and folded, most of the time into a trifold shape, allowing the reader to open it up and see information about your business easily, in small chucks of information rather than long pieces of gray and hard to read text.

Pick up copies of brochures prepared by other businesses that cater to the same market you do, or for that matter any brochure used by a quality company and take a look at the way it is laid out. When preparing your own brochure remember that you are putting a positive spin on the company and need to present your business in the best light possible. That means among other things that the brochure should be error free.

Decide what information you want to get across to a reader to sell your service to a prospect. Make a rough outline, putting the4 information you want to accomplish in bullet points, including phrases and slogans that you commonly use. If you have good, clear photos or graphics to utilize, then do so. A picture tells a thousand words according to the old proverb and with a brochure it is certainly true.

Ask your coworkers for advice on information they would like to see included and keep them in the loop. They work with clients every day and can provide valuable insight. When you are finished it is time to decide whether you will use color or black and white, and if color spot color or four color process. You also need to decide on the printing method and find a professional to assist you.

Spot color means adding one, two or three colors to the black ink used as a highlight. You could use blue and red for instance, or green and red and draw attention. Four color process means full color, like a color television or a color photo. Four color costs more but it attracts more attention. If you have it in your budget opt for four color.

Have a professional writer or graphic artist go over your ideas and show you how they can fit on a brochure. Before picking a pro look at samples of other brochures they’ve prepared and show them what you like. Let them put it together, proofread carefully and then go through the same process with printers, picking someone who is reasonable priced but whose quality is exceptional.