Spa Marketing in a Tough Economic Climate – Part 2

These days any serious business will have a website and if your spa or aesthetics business doesn't, you are missing the gravy train!

The reasons are too numerous to mention, but suffice it to easy that having a website in the 21st century is as important as having a business card and a telephone number were in the 20th century. Websites mean business and if you have a website one of the benefits is the ability to set appointments online.Allowing your clients to book with you on your website is convenient for them. It also leaves a very positive impression on them and on others, makes it easier for them and therefore makes it more likely that they will be setting more and more appointments as time goes on.

You’ll need a system that works for you. If you, a friend or a family member are techies, technically oriented and able to make alterations to a website, then setting up your system should be quite easy. If you are not technically oriented then the cost of having this service performed is quite reasonable. It is also possible that you’ll be able to trade out services with a local computer store or web designer offering this type of service. They may well be wondering what to get their significant other for Valentine’s Day and this might just be the thing.

You’ll need to appoint someone to check the website on a regular basis every day, but this process can be made simpler by having your web designer create an auto responder that confirms the appointment with the client and in turn forwards a message to your email. Then you will have an easy to print electronic record of all appointments set on your web site.

Offline promotion of the fact that you are now online capable is a good marketing tool. Put in your ads that you now accept appointments online and list your website address. Print it on your business cards, brochures and flyers and make sure your employees mention it to all clients and you’ll be amazed at the large numbers that flock to your website, raising hits and in turn telling their friends. You’ll find that this small step will have a large positive impact on your business. With that in mind, go ahead and enter the 21st century.

Set up a business website and make appointments online. It’s the wave of the future.