Great Marketing Ideas to Boost Your Beauty Business

Business always needs a boost and having a steady arsenal of great marketing ideas to boost your spa or beauty business is a wise idea. Even in times of good business efforts should be made towards marketing since it is an ongoing process and you need to be thinking about tomorrow with your business just as much as today. Here are a few tips you can try.

1. Offer a voucher. Have your clients click on a link on your website or phone in a code that you can send them with direct mail in order to redeem their voucher. This requires the client to take action and adds more perceived value to the voucher. With direct mail you can use a postcard to save money and postage, or if you have an email newsletter that is a perfect delivery system.

2. Buy one get one free. Offer a special product free if another item is purchased. This is a great way to introduce lotions creams and other products you may be carrying.

3. Lower priced packaging. Offer a special lower price if your clients buy two or more  products packaged together.

4. Offer a spa industry publication as a freebie. Make it something that is available only through your spa, or hard to find otherwise again adding to the perceived value.

5. Free consultation. Offer a free consultation as an add-on or a bonus. Teach your clients about their skin treatment needs. This will educate them and have the added benefit of bringing them back to you in the future.

6. Offer a free half hour massage or some other massage gimmick to introduce the service. In fact many places have even offered five minute massages with great success. This introduces the service and makes them want more.

7. Private make up classes. Get your supplier or distributor to offer free classes or demonstration makeovers and clients will flock to your doors.

8. Offer a free-trial for one, two or five days letting people try your spa for free. Most will come back for more.

9. Offer a free sample. This can be mailed to your clients along with an instructional DVD to show them how to use the products.

10. Offer your clients a  free home care instruction booklet. This can include your logo to become a strong, constant reminder to them and their friends of where it came from, your spa.