Spring Promotional Ideas for your Spa or Beauty Business

Spring is a time of renewal, and renewing your spa or beauty business through active promotions is a great way to celebrate and pull in some additional revenue, while doing your clients a good turn.

Remember that your clients are just as tired of winter as you are and anxious for a chance to get out of the house, out into some good weather and looking for a way to look good and feel good. If you are in the spa or beauty business then looking good and feeling are your business. Take advantage of the situation and gear up for a great spring fling.
If you’ve followed our advice in the past and compiled a mailing list of your clients, especially and electronic list allowing you to send out an email newsletter on a regular basis you have the perfect promotion tool. Use your email newsletter to announce the great deals you will offer to celebrate spring. Discounts on facials, exfoliation, massages and any other services that you offer, free gifts utilizing samples of lotions, creams and other products you may be offering for sale, and even free classes offering beauty tips for your clients will add value and give them a reason to make an appointment at your place of business very soon.

Another possible spring promotion would be the bring a friend for a discount offer. If your client refers a friend, then give them a free service or a hefty discount on a service, something substantial like half price to really show your appreciation. Don’t worry about giving away the store. If you do your job properly you’ll hook the friend and they will become long term clients as well.

If your advertising budget can afford it, spring is the best time of year to try a blitz campaign. Running a series of newspaper ads or a batch of radio spots can make people aware of your business and your specials who would not have known you existed during the bleak months of winter when one wanted to go outdoors. Consider  your local media, and determine what method will reach your most likely clients. Is there a radio station that targets women in the age range that you serve? If so, see if they have specials for first time customers. If the newspaper is best, remember that newspapers all over the country are losing advertisers and they might be willing to offer a low price for your promotion.