Marketing Your Beauty Business Using a Grassroots Approach

There are many different ways to market your spa or aesthetics business which might including magazine ads, radio spots and other fancy methods that are also very pricey. While these are effective, you might also want to try reaching potential clients in more targeted and less expensive ways.

Start by checking around to see what neighborhoods are nearby. You can mail out postcards or coupons directly to the residents or place a monthly ad in their neighborhood newsletters. You might also find out if they have a welcome wagon and donate products or coupons to let new residents know you exist. Look at local charities to see who may need prizes for upcoming auctions and charity benefits.

Setting up a booth at a local health or crafts fair is another great way to get your spa’s word out and interact with the people in your community. You might bring a couple of tables and offer free massages to entice potential clients. You can also sell spa gift baskets or sell raffle tickets where the winner gets a day of beauty.

There is no substitute for word-of-mouth advertising, so it is important to understand how you can put your clients to work for you by offering discounted services, perks or free products to clients who refer new customers. No matter what you do, get out into the community and let them know you’re there!

Particularly where you are counting on your community to make your business succeed -and the large majority of your clientele live and work in the neighborhood where you run your business – grassroots marketing is the most effective way to reach out to new customers, interact with your community, get to know other business owners and save money at the same time.