Does Your Medical Spa Advertise Botox for Men?

Botox isn’t just for women anymore. Well, it was never just for women, but more and more men are discovering Botox these days. The reason is that men are becoming more concerned about their  appearance than ever before.

Concern For Appearance

This concern for appearance isn’t new in the animal kingdom.  Think about animals in the wild, like lions and peacocks.  It is the male peacock that has the bright tail features, and the male lion who has the attractive mane.  But in the human species, especially in our western culture, men have been told for generations that it is women who care about their personal appearance and that caring about your looks just isn’t manly.  

Well, the times they are a changing…

And why shouldn’t they?  Men go to the gym and work out to get healthy.  They try to eat right, take vitamins and supplements, and spend money on haircuts and new suits.  Using a product like Botox just seems to be part of the natural order of things when you think about it.  Men work long hours, the modern equivalent of the ancient hunting and gathering rite.  Rewarding themselves with an improved appearance is its own reward, in addition to making them more attractive to women.  

Botox For Professional Reasons

Even if a man is busy in the workforce, it doesn’t take that much time these days to schedule a Botox  treatment, which is often called the 'Lunchtime Treatment'.  The reasons for getting the treatment are different for men than for women, according to many professionals.  It is very common to find men who have deep furrows and wrinkles that can give the appearance of being grumpy or angry.  No one wants to give this appearance, but men especially may worry about it for businesses reasons.  A sales representative needs to look professional and happy, and if he has furrows or wrinkles that give the wrong impression, that can cost him money in lost business.  Relationship building and consulting don’t go as well when the client thinks you are angry.  

Entertainers Use Botox

Men who work in entertainment and film industries worry about giving the wrong impression.  Musicians, actors, and others who are constantly in from of the public may look at Botox.  

Professional reasons and business reasons become even more critical in a tight economy, and in a culture such as ours which equates youthful appearance with friendliness and attractiveness.  Men want to get rid of crow’s feet just as much as women do.  As the baby boom generation gets older, they have the free time and disposable income to take care of these things, which might not have been thought of by previous generations.

No More Social Stigma

Another reason that men are increasingly looking at Botox treatment is that social stigmas are more relaxed now than they have ever been for men caring about their appearance.  Reality television shows, such as Queer Eye for the Straight Guy have allowed everyone to sit at home and see men getting makeovers of all types to improve the way they look and getting positive results.  We see men on the tube who are happy with Botox treatments, and that is enough incentive for the rest of the male population to join in.