Top 10 List: Ways to Keep Your Spa Clients Happy and Create a Profitable Business

While offering spa clients a relaxing and enjoyable atmosphere is of the utmost priority for most spas, making a profit is the ultimate goal for any spa owner or spa manager. Making a profit, while also offering clients competitively priced spa treatments, is a challenge that most spa owners and managers face today.

In order to find a happy medium, you need to focus on offering the kinds of spa treatments that your clients want to invest in. Bundling your spa treatments together into spa packages or multi-visit treatment programs rather than just selling a la carte services is also an important marketing tool.

Keeping the spa filled with paying customers is essential to your overall profits as well, so establishing a rapport with clients is important to increasing repeat visits and word of mouth referrals. Some day spas offer manicures and hair salon services to get more customers in the door, but other day spas feel that these services take away from the overall spa experience.

It’s up to you as the spa owner or manager to determine which course of action will bring in the most profits by offering clients what they want and keeping prices low.

Here are the Top Ten ways you can achieve spa success by keeping your clients happy and and create a profitable business at the same time

Respect: Customers want to feel respected and valued, so do this by being friendly, helpful, and understanding.
Customer Service: Put on your “A Game” every time a client walks through the door by listening, providing great service, and offering solutions to problems.
Cleanliness: Keeping a spotless and sanitary spa is a reflection of how much you care about your business and customers.
Organization: You require clients to be prompt, so do the same by staying organized and making sure clients don’t feel rushed.
Education: Hiring trained therapists and providing your staff continuing education will result in quality spa treatments and satisfied clients.
Treatments: Keep on top of the latest spa trends and provide a variety of treatment options.
Communication: Provide an open door policy for clients to communicate with you about services, products, or complaints.
Frequent Buyers: Reward returning clients with perks to make clients feel appreciated and encourage repeat business.
Reward Referrals: Offering clients a $25 bonus is the best advertising money you can spend rewarding word-of-mouth referrals.
Online Presence: Provide online reservations, information, and products for client convenience and flexibility.