Massage Therapy and Its Critical Importance in the Spa Setting (Part 2)

To read Part 1 first, click here

PART TWO:

Massage builds a loyal client base

Massage helps spas to build a loyal customer base.  People invariably feel better after receiving massage treatments and they associate this feeling of increased wellbeing with the massage, and by extension with the spa. Good massage therapists not only make people feel better, they create loyal clients who come back regularly for more massage therapy!

When massage is the first treatment in a client’s day spa package, they immediately become more relaxed that makes them more receptive to the other spa treatments in the package they have purchased. In short, massage creates a more enjoyable overall spa experience for clients, who reward the spa by returning again and again and again, and making it the first service provided in a package purchase is definitely in the spa’s best interests.

Once a client has experienced a satisfying massage, spas can further increase brand recognition and enhanced customer response with post-visit cards, emails or phone calls. Selling massage oils and lotions employed during massage treatments for clients to use at home adds another opportunity: sending product purchase reminders.

Satisfying spa experiences can also lead to increased spa business outside the premises of the spa setting as well. For example, a business owner who comes to a spa can easily decide that having one or more of your spa massage therapists provide periodic on-site massage services at his business would be a great way to increase employee effectiveness and productivity and help establish a wellness program that employees will actually use.

In case you need them, additional “selling points” for spa-provided massage provided outside the spa setting are that massage provides a tool employees can use to control stress  and that helping employees to recognize and release the tension in their bodies before it creates physical or psychological problems makes the work environment much more pleasant.

Numerous studies of onsite massages at businesses and offices show that employees who receive chair massages enjoy improved relationships with their co-workers and colleagues. 

Spa-provided on-site massage can also be a tool for reducing employee turnover, rewarding employee accomplishments and celebrating employees’ birthdays.

When spa clients’ loyalty increases, all manner of good things can result!