Private Label Spa Products for Your Beauty Business – A Big Key to Long Term Success

How many times have you gone into a spa or salon and found that the products they are selling are the exact same brands that can be found at a high end department store or pharmacy? Other times you might find high-end products being sold, but the markup is so high that it’s difficult to justify paying twice as much for a bottle of lotion that is twice as small as your usual brand.  Or you might find a product you like at your favorite spa, but the next time you’re there you find that they no longer sell it and they have no idea of how to order it again.  What does this say about the spa or salon selling these products?  Oftentimes it says that they are just another vendor selling whatever products they can get their hands on at the lowest rate.  When spas sell brands that are not their own, it gives the impression that they aren’t as exclusive as they might lead you to believe and perhaps don’t really know that much about the products they are using.

This is why selling private label spa products is all the rage in the spa industry.  Private label products are retail products that your spa can personally develop, design, and sell as your own private brand of spa related products.  On the surface this sounds like a complicated and potentially expensive option for a spa owner to delve into, but in fact it is much easier and more affordable to carry private label products than it is to carry someone else’s brands.  Today there are companies that will develop your own line of spa products according to your spa’s specifications, create designs for your own unique product packaging, and will even provide you with marketing and sales materials to help you sell your products effectively.  It’s truly amazing how simple it is to create and sell your own brand of spa related products.You may be asking yourself why you would want to sell your own spa products when there are so many other spa products out there.  Well, that’s exactly why you should be doing it because there is a lot of competition out there and you can’t compete if you’re not even in the game.

When selling other company’s products you are only adding to their bottom line rather than to your own.  In addition, profit margins are too low for your spa to make any real revenues and you’re potentially losing business by inadvertently developing a connection between your clients and their products rather than keeping that connection exclusively between your clients and you.  Oftentimes other spas are selling these same products at reduced rates.  This can result in losing both retail and service dollars when customers leave you for your competition simply because they are offering the same brand name products that you sell.

Creating your own private label brand of retail spa products can benefit your business by creating a unique identity that is solely associated with your spa.  Clients look to your spa and your staff as experts in the field, so they will look to you for advice when it comes to recommending spa products that they can use at home.  Being able to offer your clients your very own line of private label products will create an atmosphere of professionalism and industry expertise that will instill in your customers a sense of assurance and confidence.  Having your own private label brand is also more cost effective.  This is due to the fact that by creating your own line of products you are leaving out the middleman and can take in more profits rather than sending those profits off to another company’s bank account.

Your own private label spa products will also create a certain level of loyalty between you and your clients.  Clients will really take notice when you offer them an array of products that bear your spa’s name.  Of course, your products must be of the highest quality and deliver what they say or else your spa’s own brand of products will end up sitting on the shelves collecting dust.  While you want to attract attention to your private label products, make sure it is for the right reasons.  When customers like a product they tend to stick with it for years to come, so creating this type of client loyalty will dramatically increase your annual revenues year after year without spending additional money on advertising or marketing.  Once you get clients hooked on certain products, they’ll most likely become customers for life.When you do decide to create your own brand of private label products, make sure that you do your homework and test the products before you order a thousand cases of massage oil that you’ve never even tried before.  Try to create products that are unique to your particular spa and offer something that doesn’t currently exist in your area.  If you want to create a line of products that helps reduce wrinkles, hides age spots, or smells like peppermint, make sure you find a company that can provide those results for you.

Invest in a line of private label products that expresses the true essence of what your spa represents and one that you and your staff can truly support and believe in.You are only limited by your own imagination, but don’t overlook the importance of professional opinions.  You might think selling bubblegum scented facial masks is a great new and unique product idea, but there might be a reason that bubblegum scented facial masks don’t already exist.  So, ask your therapists, clients, and other spa professionals for their opinions while also trusting the advice of those professionals who are creating your private label products.  A little research will go a long way when creating private label products, so make sure you know what you’re getting into and that you understand what your clients want and what your products can do.

Finally, if private label spa products is just not cost effective for you because of high buy in costs or low volume sales, think about a higher quality line of spa products that your clients certainly will not find at a local store such as Pamela Hill Skin Care.