A New Industry Publication is Coming to Assist Medical Spa Professionals

A note from the new Editor in Chief

In the recent years before the recession, the industry witnessed the growth of the medical spa format, which is an area that even today has been relatively unhurt by the current economic climate. According to the International SPA Association (ISPA), the medical spa industry is showing a 19% annual growth rate—the fastest-growing spa type, and the IAPAM says that the medical spa industry in the United States has experienced a growth rate of 133% during the past five years.

On this note, I am so pleased to announce the debut of Merge magazine, a new publication from Allured Business Media designed to help cosmetic medicine providers—including physicians, office managers and medical estheticians—grow their practices by supplying business solutions in a focused, easy-to-read format. Merge magazine is dedicated to helping its readers succeed in strong economic times and, even more importantly, thrive during weak economic times. Merge magazine has been designed, reviewed and contributed to by industry peers.

Set to debut this fall, a preview of Merge magazine can be viewed at www.MergeOnline.com. I’d love to hear your thoughts, so please e-mail me at taschetta-millane@allured.com.

Whether your spa offers noninvasive procedures or a more traditional menu of services, the opportunity to help your clients look their best is attainable. Look for new ways to reach out to this stressed population, and become the personification of the Lipstick Effect in your community.

Until next time,

Melinda Taschetta-Millane, Editor in Chief