The Real Business Perils of Botox That Med Spa Professionals Don’t Discuss

Improved administration of Botox can create business issues that you just don’t want to have to deal with.  Proper use of Botox during treatment is imperative since the overuse or improper use can lead to the 'frozen face' syndrome and effectively kill your medical spa business. Word spreads fast and with the immense popularity of Botox, it can hurt a business quite badly if used improperly and help to skyrocket a business to success if the business has a reputation for doing Botox  properly each and every time.

Botox is Exceptional When Administered Properly by a Trained Professional

First used in 1978 to weaken overactive eye muscles, Botox has gained in popularity in cosmetic used and since 1990 has been quite popular for use in getting rid of facial wrinkles that come from muscle contraction. These include forehead lines, crow’s feet and frown lines.  It is popular and it works but many people jump into it a bit too quickly, and some have misused it.  The effects from Botox injected into the muscles last for three to four month.  Loosing frown lines is great, but clients should carefully avoid losing all expression on the face and a clinician should work with the client to pick and choose injection sites very carefully.

Less is Always More with Botox

One mistake that clients make is trying to look like their favorite movie star or a rock idol they have.  The problem of course is that everyone’s face is different, and trying to look too much like someone else can lead to overuse of Botox.  Just try to look like the best “you” that you can be.  Talk to your clients openly and honestly about what you can do to help using Botox and what you cannot do. Gently convey to your clients that a face is designed to show expression and Botox should be used in moderation to help combat aging. 

Remember that Botox is a Toxin

Remember that Botox is manufactured from a neurotoxin. One of the miracles of modern medical science is that something that once would have been considered something to be avoided is now the most common anti aging treatment practiced in the western world.  But the old saying “less is more” is often quite true with Botox.  It is a powerful agent and small amounts can make a world of positive good in your appearance while too much can be a negative.  Talk to your patients so they are aware that you are a professional with high ethical standards, and that Botox should not be overused. A little openness and education with your patients up front can do a lot for your business – by enhancing your clients expectations and level of satisfaction, improving your client base through word of mouth advertising and by establishing your firm position as an ethical medical spa clinician.