Aestheticians Must Lead By Example: Look Good & Put Your Best Face Forward

Aestheticians must lead by example.  You need to look good and as an aesthetician, you need to put your best face forward.  Taking care of your own skin, looking fresh when you show up for work, making a positive impression on your clients, your employers and your co-workers is important.  Clients trust a professional who looks the part.  Have you ever been to a hair stylist who had a really bad haircut?  How about a doctor who looks pale and sickly?  Or an even better example would be a fitness trainer who is obese and obviously out of shape.  The impression that you make on clients through your own personal appearance reflects not just on your but on the business you work for, on your peers, and on the profession of aesthetics as a whole.  You owe it to them and to yourself to look your best.

Take An Honest Personal Appearance Inventory

Begin the process by taking an honest personal appearance inventory.  Look in the mirror closely. What do you see?  Is your complexion as clear as it could be?  How about your hands and feet, your nails?  Do you need a manicure, a pedicure or a facial?  Would you trust the person you see in the mirror to recommend a manicure, pedicure or facial?  And, do you truly enjoy the feeling you get after having a treatment yourself, and the way you look after receiving one?  Can you put enthusiasm in your voice when you recommend a facial because of your own personal appearance?  If so then you will be an enthusiastic sales person when it comes time to recommend such a treatment to a client.  Your eyes will sparkle and the client will see that you truly believe in what you are recommending, and you will be able to honestly state that your own experience with facials is enjoyable and something that you do on a regular basis.

The Benefits That Come From Leading By Example

The benefits that come from leading by example come both to you and to your clients.  You and your business will see an increase in business by paying attention to your own appearance and looking your best because your clients will trust you and put their care in your hands.  This will lead to more regularity in client visits, and more referrals.  Both lead to more fees paid for more services, increasing income for you and your business.  

The benefits for your clients are that you truly do know what is best for them and they need to trust you and put their appearance care in your hands, and they will do so when they see how good you look and can tell from your enthusiasm and appearance how good you feel.  Then you’ll be able to lead your clients towards treatments that will benefit them personally.  The situation is a win-win for everyone when you lead by example.