Facebook – The Social Media that Works to Reach New Beauty Business Clients

In a business age that involves linking, tweeting, spacing and blogging, there is one social media that really stands out as a viable way to reach new clients and that is Facebook, located online at www.facebook.com. Taking over from MySpace as the darling of the internet, Facebook allows registered users to interact on all levels – with posts and messages, with photos and video or by simply writing on another user’s wall. From a business application standpoint, there are many advantages to being seen on Facebook.

When you set up a facebook account for your spa or beauty business, be sure that you personalize from a business perspective and not a personal one. For example, now that you can pick a username (a new feature on Facebook), you can use your beauty business name as your username – this will show up in every post you make on facebook. Make sure your profile photo represents your business as well, perhaps using your business logo or a photo of one of your best selling products.

If you have a blog on your spa website, use the new tool on Facebook that allows you to automatically import blog posts onto your Facebook page, giving each blog posts twice as much exposure and also making sure your Facebook page is always fresh and current.

Within one of your newsletters that you send to colleagues, clients and networking partners – announce your new Facebook page, talk a little bit about how you will be using it to offer information about the beauty industry and invite them to become your ‘friend’.

Start a special interest group on Facebook – perhaps drawing upon your area of expertise in the beauty industry and you will be amazed at how quickly people will join your group and begin discussions. This is a strong business tool.

Seek out other people on Facebook that seem to share your business interests and values and invite them to become your ‘friend’ on Facebook. This is a very powerful social networking venue for meeting new customers and fellow business people.

Use the photo album and video upload sections to add media to your Facebook page. Pictures of your products, videos of conferences or trade shows, commercials you may have created about your business products, or human interest photos from special events you may have hosted or attended. All of these items show others the human side of you and your business.

A few warnings: if you have a personal Facebook page, do whatever you can to keep it separate from your business page. Do not invite your personal friends and children to join your business page if they are going to write on your wall in a personal manner – this is just not good business. Always work hard to keep business and personal very distinct and separate.

Facebook can be a really fun addition to the marketing plan for your beauty business and a way to meet like minded people. You will be pleasantly surprised in how many new Facebook friends you find through your group or because others who are drawn to your area of expertise in the beauty business want to get to know you.