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Massage Therapy and Its Critical Importance in the Spa Setting (Part 2)

Written on 6 Apr, 2009 at 7:20 in Aesthetician Education, Beauty & Skin Care | viewed 554 views times | 0 Comments
Massage Therapy and Its Critical Importance in the Spa Setting (Part 2)

To read Part 1 first, click here PART TWO: Massage builds a loyal client base Massage helps spas to build a loyal customer base.  People invariably feel better after receiving massage treatments and they associate this feeling of increased wellbeing with the massage,... (Continue reading)

Selling the Overall Benefits (Short and Long Term) of Professional Facials

Written on 1 Apr, 2009 at 7:02 in Aesthetician Education, Beauty & Skin Care | viewed 206 views times | 0 Comments
Selling the Overall Benefits (Short and Long Term) of Professional Facials

Many people are under the misconception that facials are just a beauty treatment, which is untrue.  Facials are a healing therapy that boost the health and well-being of your spa clients.  As an industry professional you are already... (Continue reading)

Therapeutic Touch Therapies Heal More Than Just the Body

Written on 3 Mar, 2009 at 5:37 in Aesthetician Education, Beauty & Skin Care | viewed 182 views times | 0 Comments

Therapeutic touch therapies are well known to provide healing benefits to both body and mind.  At the very least a visit to a spa and treatment by an aesthetician will be relaxing.  Facials, manicures and other treatments provided by aestheticians... (Continue reading)

Professional Development for Clinicians and Estheticians Is Essential for Business Success

Written on 2 Mar, 2009 at 4:00 in Aesthetician Education, Beauty & Skin Care | viewed 199 views times | 0 Comments

Ongoing Education for Spa and Beauty Industry Professionals Continuing education for aestheticians is in some cases regulated by the state, but not always.  However, whether it is mandated by state authority or not, continuing education is extremely important to aestheticians who... (Continue reading)

Your Career in Esthetics: A Few Keys to Success for Those Just Starting Out in the Beauty and Spa Industries

Written on 26 Feb, 2009 at 18:34 in Beauty & Skin Care, Business & Marketing | viewed 403 views times | 1 Comment

If you are just starting out in the esthetics business you may be wondering what tips those who have been in the business for a while can pass on. You may have entered the field excited at the prospect of... (Continue reading)

Can You Really NOT Treat Medical Spa Patients and Aesthetic Clients with Addictions, Obsessions and Unrealistic Expectations?

Written on 28 Nov, 2008 at 5:53 in Aesthetician Education, Medical & Day Spas, Plastic Surgery | viewed 359 views times | 0 Comments

Series Part V: Spotting Clients With Serious Issues and Knowing How to Deal with Them Like it or not, obsessed clients are a problem that all aestheticians will have to deal with at one time or another in their career.  We... (Continue reading)

A Closer Look at Spa Equipment: The Facial Steamer

Written on 12 Nov, 2008 at 6:01 in Beauty & Skin Care | viewed 239 views times | 0 Comments

The facial steamer is an essential piece of equipment for the aesthetician. Using a facial steamer with your clients allows you the ability to use essential oils and herbs in the steaming processing, adding an additional benefit to your client. Remember... (Continue reading)

Boosting Revenues through At-Home Skin Care Treatments

Written on 11 Nov, 2008 at 7:00 in Beauty & Skin Care, Business & Marketing | viewed 147 views times | 0 Comments

Everyone in business wants to boost revenues.  Making money is one of the reasons for being in business.  After all, we all have to eat.  One of the best ways to increase revenue is through better utilization of the clients... (Continue reading)

Spa Business Check-Up: Does Your Spa have Brand Appeal?

Written on 9 Sep, 2008 at 8:04 in Beauty & Skin Care | viewed 245 views times | 0 Comments

Does your aesthetics business or spa have brand appeal? If not that should become a high priority for your and your management and marketing team, and should filter down to all other staff members. Brand appeal is the top of... (Continue reading)

The Medical Spa Industry – A $20 Billion Business… And That’s Just Scratching the Surface!

Written on 25 Aug, 2008 at 5:17 in Medical & Day Spas, Plastic Surgery | viewed 298 views times | 1 Comment

And that's just scratching the surface. Last year, Cheri Isabell decided to do something about the years of sun worship and stress that were starting to show on her face. But instead of going under the knife, she opted for a... (Continue reading)

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