Taking care of your business means many things, but don’t forget that keeping track of your busy and slow periods will allow you to forecast future revenues, and give you an idea of when you will be busy and when... (Continue reading)
Your website is the link to growing your spa business, and the pun is intended. Modern day marketing requires use of the Internet by any person or business that truly desires success. Traditional methods of advertising and promotion have been consistently... (Continue reading)
Pedicures have, for a great many years, been a “meat and potatoes” offering of most spas. They are a luxurious treat, both cosmetic and relaxing at the same time. It is a luxury, though, not casually considered by diabetic spa... (Continue reading)
Your business card is a powerful marketing tool for your spa or aesthetics business. It is the most recognized piece of business literature that you have, even more so than a brochure or flyer, and it is a convenient size... (Continue reading)
Pricing is always a major question for the aesthetician. It is always necessary when pricing services to remain competitive, but still profit margins must be created and maintained. After all, while you may be frugal yourself and have a tendency... (Continue reading)
For reasons so obvious as to scarcely need mentioning, there are few people on the planet as in need of a good massage as pregnant women. It is, by its very nature, an odd ephemeral sort of demographic. These are... (Continue reading)
Spacious – Still – Soothing A great deal goes into the design and creation of a truly successful spa. Countless hours of hard work behind the scenes, hundreds of tough financial decisions of one form or another, and a thousand little... (Continue reading)
Now that Generation X has truly come into its own, the demographics of spa-going women (and men to a lesser extent) are changing. The range of services offered on the menus of many top spas has expanded to include such... (Continue reading)
Spa owners, it is essential, during the holidays, to adjust both your approach and your offerings. It is the most competitive time of year and, in the weeks leading up to Christmas, to stand still is to effectively fall behind.... (Continue reading)
As the holidays approach, it is beneficial –some would even suggest essential– to adjust your spa menu accordingly. The simple fact of the matter is that during the holiday season the competitive landscape changes, and when the landscape around you... (Continue reading)