There are three busy times of year for the spa business. Valentines Day, Mothers Day, and of course Christmas. Christmas while the most lucrative is also the toughest to fully capitalize on. The competition for your clients’ gift giving dollar... (Continue reading)
An aesthetician is a professional, with high professional standards to adhere to. Much like a nurse, a physician, an attorney, an educator or any other professional, the aesthetician must adhere to a high standard, with a loyalty to both the... (Continue reading)
It is always prudent to keep a finger or two on the pulse of your industry, if for no other reason than to stay ahead of trends rather than find yourself scrambling to catch up. As 2011 draws to a... (Continue reading)
As in most retail and service industries, the competitive landscape for spas becomes somewhat more treacherous during the holidays. The stakes are high as the busiest quarter of the year draws to a close. Spa owners, especially those who find... (Continue reading)
In today’s highly competitive spa market, day spas and medical spas need to keep customer service top of mind at all times. A broad range of services, great prices, a terrific location, talented employees – all of this can be... (Continue reading)
It does not require an economist to explain how a strong, robust economy is almost universally beneficial to all forms of industry. Nor is is hard to understand that a struggling economy has a broad negative impact on almost all... (Continue reading)
We all get older. No one is exempt. As we age, the lives we live, regardless of how pampered or benign they might be, have a way of etching themselves into our skin. Fine lines, like delicate palimpsests of mirth, anger... (Continue reading)
If you run a medical spa, it is important, for business and marketing purposes, to know your demographic. Who are the people coming through your doors everyday, and what are they looking for? In fact, this is true for almost... (Continue reading)
As a spa owner, the safety and well-being of your clients needs to be your first priority. It is as simple as that. Our clients place a great deal of trust in us, and that trust must be respected at... (Continue reading)
A new 40 minute webinar is available online for clinicians and beauty spa professionals to learn more about Fitzpatrick Skin Typing and Microdermabrasion. Click here to access this informative, FREE webinar ... (Continue reading)