Pedicures have, for a great many years, been a “meat and potatoes” offering of most spas. They are a luxurious treat, both cosmetic and relaxing at the same time. It is a luxury, though, not casually considered by diabetic spa... (Continue reading)
Pricing is always a major question for the aesthetician. It is always necessary when pricing services to remain competitive, but still profit margins must be created and maintained. After all, while you may be frugal yourself and have a tendency... (Continue reading)
For reasons so obvious as to scarcely need mentioning, there are few people on the planet as in need of a good massage as pregnant women. It is, by its very nature, an odd ephemeral sort of demographic. These are... (Continue reading)
It is commonly held wisdom that of all the senses the one most closely tied to memory is the sense of smell. Furthermore, any successful spa owner will tell you that their customers return not simply for the treatments on... (Continue reading)
Now that Generation X has truly come into its own, the demographics of spa-going women (and men to a lesser extent) are changing. The range of services offered on the menus of many top spas has expanded to include such... (Continue reading)
Spa owners, it is essential, during the holidays, to adjust both your approach and your offerings. It is the most competitive time of year and, in the weeks leading up to Christmas, to stand still is to effectively fall behind.... (Continue reading)
An aesthetician is a professional, with high professional standards to adhere to. Much like a nurse, a physician, an attorney, an educator or any other professional, the aesthetician must adhere to a high standard, with a loyalty to both the... (Continue reading)
The foundation of any successful spa, whether a day spa or a medical spa, is comprised of two equally important but entirely distinct cornerstones: results and perception. If either is allowed to fail, the foundation is weakened and the long... (Continue reading)
It is absolutely vital that your clients be at ease with the medical spa treatments they are about to receive. Any lingering anxiety or uncertainly will change the tenor of the experience, reducing the chance of repeat business. A client... (Continue reading)
In any industry, it is essential to keep staff training up to date, and the medical spa industry is no exception. In fact, I would go so far as to argue that the training component is more essential to the... (Continue reading)