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	<title>Pamela Hill Institute &#187; Aesthetician Education</title>
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	<link>http://pamelahillinstitute.com</link>
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		<title>A Clinician&#8217;s Overview of IPL Treatment: Understanding the Technology</title>
		<link>http://pamelahillinstitute.com/129/a-clinicians-overview-of-ipl-treatment-understanding-the-technology/</link>
		<comments>http://pamelahillinstitute.com/129/a-clinicians-overview-of-ipl-treatment-understanding-the-technology/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:44:15 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Products & Tools for Clinicians]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/129/a-clinicians-overview-of-ipl-treatment-understanding-the-technology/</guid>
		<description><![CDATA[Intense pulsed light, or IPL, is  commonly used by aestheticians and other practitioners to remove body hair through focusing optics and a specially constructed xenon flash lamp light source. This technology is also employed in treatment of skin centered medical disorders such as  sun damage induced uneven pigmentation and vascular changes,  poikiloderma of civatte, extreme [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pamelahillinstitute.com/79/clinician-education-laser-treatment-for-clients-with-age-spots/"><img class="alignright size-medium wp-image-628" title="New MediSpa Treatments" src="http://pamelahillinstitute.com/wp-content/uploads/2010/03/SPAGIRL1-300x205.jpg" alt="New MediSpa Treatments" width="300" height="205" />Intense pulsed light</a>, or IPL, is  commonly used by aestheticians and other practitioners to remove body hair through focusing optics and a specially constructed xenon flash lamp light source. This technology is also employed in <a href="http://www.facialaestheticsinc.com/services.htm">treatment of skin centered medical disorders</a> such as  sun damage induced uneven pigmentation and vascular changes,  poikiloderma of civatte, extreme acne, Rosacea,  capillaries and telangiectases, vascular birthmarks and  pigmented birth marks. This  treatment technology incorporates what is known as dual mode filtering, an important advance which results in more safety of the client and more effective treatment than previously used systems.</p>
<p><strong>How The Process of IPL Works</strong></p>
<p>Focused  broad spectrum light  in IPL treatment is applied to the skin surface by use of either a hand-held wand or an articulated arm. The intense light  waves travel through the skin tissue  until it strikes hair shafts or the bulb of the hair, the hair root itself.  The hair root is where the highest concentration of melanin is. When light strikes the melanin, which is dark in color, the light is then converted to heat energy, which vaporizes the hair shaft. Intense head radiated by the hair will then destroy the entire hair follicle.</p>
<p><strong>Intense Pulsed Light Is Of Short Duration</strong></p>
<p>Light pulses produced by the IPL devices are of short duration which keeps discomfort to a minimum. Clients may experience a slight irritation which is much like a minor sunburn. At worst a small amount o blisters can occur.  Men tend to have more discomfort since men’s hair is thicken than women’s.  Also treatment of sensitive body areas such as the face and the chest can result in minor pain, much like that which comes from waxing. The pain, however, does go away quickly.  UV skin damage is avoided through filtering of the IPL wand.</p>
<p><strong>Popularity of Intense Pulsed Light Is On The Increase</strong></p>
<p>The <a href="http://pamelahillinstitute.com/interactive-education-modules-for-clinicians/">popularity of IPL</a> is increasing.  The cost is low and the procedure doesn’t take a lot of time.  It also compares in a favorable manner to laser hair removal which is a much more expensive process which takes more time.  Most people consider the results to be roughly equivalent.  Most clients who undergo intense pulsed light treatment report good results, and in the hands of a skilled aesthetician the procedure is safe for most skin types. The popularity is bound to continue to grow.</p>
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		<title>Teaching Clients about Healthy Aging: Lesson 2 is Eating Right</title>
		<link>http://pamelahillinstitute.com/684/teaching-clients-about-healthy-aging-lesson-2-is-eating-right/</link>
		<comments>http://pamelahillinstitute.com/684/teaching-clients-about-healthy-aging-lesson-2-is-eating-right/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 17:56:01 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Aesthetician Education]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Healthy Aging]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/?p=684</guid>
		<description><![CDATA[As a beauty or spa clinician, you know when you see a patient who is not eating property &#8211; as their skin tells the whole story. What many people are often not aware of is how unhealthy eating accelerates the aging process. Give your clients the tools and information they need to age normally &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-685" title="2bingeeating" src="http://pamelahillinstitute.com/wp-content/uploads/2010/08/2bingeeating-169x300.jpg" alt="2bingeeating" width="169" height="300" />As a beauty or spa clinician, you know when you see a patient who is not eating property &#8211; as their skin tells the whole story. What many people are often not aware of is how unhealthy eating accelerates the aging process. Give your clients the tools and information they need to age normally &#8211; this information can be printed off on your spa&#8217;s company letterhead and handed out to clients in need.</p>
<p>You have to eat right in order to stay healthy. If you do not eat right, your body does not receive the nutrients it needs to stay healthy. You have to eat so it fuels your body. Similar to a motor vehicle, which you add gas to travel; the body requires food that promotes energy, making it go. Too much food is not good for you and not enough of the right food can be harmful to your health.</p>
<p>Choosing good foods to eat:<br />
Not all foods is good for you, yet liver is loaded with iron which is good for your blood, but to much isn’t good for you either. Fruits and vegetables are good for you but again not too much because the fruit will turn into sugar and that’s not good for you. Too much may give you the gibes, especially if you have to watch your weight. You can get high cholesterol as well from food if your not careful. High cholesterol can lead to harden arteries, which follows by strokes or heart attacks. So you need to eat but watch what you are eating and how much of it in a days time.</p>
<p><strong>How will I know if am not eating right?</strong></p>
<p>When you go to your doctor, he will tell you if you need to go on a diet. Your doctor will be able to tell by your weight. Then he may put you on a diet to lose weight or a diet to help you gain weight. He will tell you want to eat and how much as well as what not to eat. Then he may tell you to excise everyday. You have to be able to burn up what you take in so it will not turn into sugar or fat.</p>
<p>Remember that you should try to feast from the four food groups. Try to make sure that you only eat the amount your suppose to, and get your excise that you need to make you healthy. You can always call your family doctor to ask him how to do something if you don’t know how they will also help you to learn how to count your calories as well it is a big job when it comes to dieting you have to know how to count your calories and weigh your food. If you don’t you are not going to do want your suppose to do.</p>
<p><strong>Seek our help and support</strong></p>
<p>The world is filled with support groups that will help you if need support. More then likely you can go to your local hospital and they will know how to get you in touch with a group. These groups are great. The groups will give you support during the time that you need help. At group meetings, you will meet people with the same problems you have and you can give each other the support. Just remember to set a goal but don’t make it so high that you can’t do it and give up. Start out a little at a time and then as you get better you can get a increase your plans. In addition, what ever you do try to stick to it, it takes will power and control.</p>
<p><strong>Willpower is the Masterful Key</strong></p>
<p>Willpower is a powerful mechanism inside you. If you want to find this willpower take a seat, sit down and talk with you to see what you can find. As you learn more about you, you gain willpower that takes you beyond your abilities, which means you will have a healthy aging in the future.</p>
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		<title>Teaching Clients about Healthy Aging: Lesson 1 is Stress Reduction</title>
		<link>http://pamelahillinstitute.com/681/teaching-clients-about-healthy-aging-lesson-1-is-stress-reduction/</link>
		<comments>http://pamelahillinstitute.com/681/teaching-clients-about-healthy-aging-lesson-1-is-stress-reduction/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 17:50:59 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Aesthetician Education]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Healthy Aging]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/?p=681</guid>
		<description><![CDATA[People are often unaware of what stress can do to their body and mind. Stress is bad for the heart. Stress will give you headaches, or make you feel depressed. Stress can do many harmful things to your body and mind, yet in some instances stress is good. Balancing stress is the key to living [...]]]></description>
			<content:encoded><![CDATA[<p>People are often unaware of what stress can do to their body and mind. Stress is bad for the heart. Stress will give you headaches, or make you feel depressed. Stress can do many harmful things to your body and mind, yet in some instances stress is good. Balancing stress is the key to living healthier.</p>
<p><img class="alignright size-full wp-image-682" title="box-pic2" src="http://pamelahillinstitute.com/wp-content/uploads/2010/08/box-pic2.jpg" alt="box-pic2" width="100" height="120" />If your clients are living with unhealthy stress, you can see it when they visit you for a beauty treatment. You can help your client overcome some of that day-to-day stress by educating your client. Here is some info you can pass along to them&#8230;</p>
<p><strong>Where does stress come from?</strong><br />
Stress develops from many different things. For instance, bills can cause you stress. Not paying your bills on time due to lack of funds can cause stress. Not having a job or kids can stress you out to the max. In addition, bad relationships can wear on your nerves.</p>
<p><strong>What can you do to get some relief from stress?</strong><br />
Some of the things that may help you to find relief from stress include reading a good book. Wrap yourself up in a warm blanket or cool area depending on the weather and enjoy a good book. Writing is one of the top keys that help you to reduce stress. When you are overloaded with stress, write down your feelings, emotions, thoughts and so on. Writing is a great exercise, put it to good use. Avoid overdoing it, so that you learn to enjoy writing rather than feeling frustrated at the thought of writing.</p>
<p>You could also enjoy a nice hot, bubble bath. Add some candles around the tub, soak and enjoy. There are many ways that people can find relief from stress; you have to decide on the best way for you to find that relief. Go with whatever works best for you.</p>
<p>If you cant find a way to do it on your own perhaps you can visit your family doctor, a counselor, friend or family member that will guide you to reducing your stress. Support is a great tool. Build up a support group that helps you live healthier, rather than wearing you down.<br />
<strong><br />
What does stress do to my body?</strong><br />
Stress will do a lot to your body if you let it. It will control your emotions, thoughts, actions, behaviors, bodily functions and so on. If you allow stress to control you, it will bring you down to nothing, making you feel worthless. Stress can do a lot of damage to your body as well as your mind.<br />
<strong><br />
What can I do so I am not so stressed?</strong><br />
Stress can be reduced by minimizing bad habits. Try paying your bills on time if possible. If you cannot pay your bills on time due to insufficient funds, pay enough to avoid shut-off notices. You may want to setup a budget so that you spend wisely. Help is only a phone call away as well. Pick up your phone book, talk to people in your area, etc, since you just may find money available to help those with low-income pay bills.</p>
<p>Another good way to avoid stress is to stay away from those who drag you down. If you have friends or family members feeding you negativity, let them go and find positive friends instead. Sometimes tough love is our way of saying, “I’ve had enough.”</p>
<p>In addition, you can learn to eat healthy, exercise and put away those things that wear on your health. For instance, if you smoke, drink excessively, use drugs, etc, you are wearing heavily on your nerves. Put these things behind you if possible; otherwise seek help to put these things behind you. You have many options; check your resources to learn what is available to you.</p>
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		<title>Spa Review Series: Dermalogica Skin Care Products for Aestheticians</title>
		<link>http://pamelahillinstitute.com/47/spa-review-series-dermalogica-skin-care-products-for-aestheticians/</link>
		<comments>http://pamelahillinstitute.com/47/spa-review-series-dermalogica-skin-care-products-for-aestheticians/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:09:16 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Medical & Day Spas]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/47/spa-review-series-dermalogica-skin-care-products-for-aestheticians/</guid>
		<description><![CDATA[4th in a Series: Review of Professional Products for Aesthetician Use
Dermalogica Skin Care Products have an outstanding reputation for quality.  This has been so since the company began in 1986. The International Dermal Institute, a postgraduate training organization for skin care professionals saw a lack of serious products in the market. Their research and development [...]]]></description>
			<content:encoded><![CDATA[<p>4th in a <a href="http://pamelahillinstitute.com/?s=Series%3A">Series</a>: Review of Professional Products for Aesthetician Use</p>
<p><img class="alignright" title="Dermalogica" src="http://www.dermalogica.com/ca/images/ourMissionImage.jpg" alt="" width="397" height="182" />Dermalogica Skin Care Products have an outstanding reputation for quality.  This has been so since the company began in 1986. The International Dermal Institute, a postgraduate training organization for skin care professionals saw a lack of serious products in the market. Their research and development staff surprised the market when they refused to use synthetic fragrances, S.D. alcohol, artificial colors, lanoline or mineral oil, all favorites of the industry because they were cheap. But cheap was not what the Dermalogica folks were after, quality was.</p>
<p><strong>No Nonsense Approach</strong></p>
<p>Dermalogica decided to commit to professional skin care with no nonsense packaging, an emphasis on education in skin care, and a dedication to creating products that delivered results, no hype and deeds not words were the guidelines used by Dermalogica.  Their people went a step further on the quality road and insisted that all skin care professionals in their organization had to meet high levels of training and an ability to demonstrate their expertise.</p>
<p><strong>A Woman Of Vision As A Saturday Girl</strong></p>
<p>Jane Wurwand, the prime mover behind Dermalogica Skin Care was a “Saturday girl” at a beauty parlor in her home village in England.  This was a girl who swept up hair cuttings.  She paid attention to the talk in the salon and the needs of the clients and became her education in skin care.  Today Jane is redefining what skin care means.  “We are not part of the beauty business” she says, “Skin care is not about beauty, nor is it about pampering, luxury or glamour.”  Jane describes skin care as being about taking care of yourself just as you would take care of your teeth or any other part of your body.  Good skin care, Jane believes, is a part of sensible healthcare. Dissatisfaction with brands on the market when she formulated her unique philosophy led to the high quality produces in use today.  Products include Dermal Clay Cleanser, Active Moist, Skin Smoothing Cream, Special Cleansing Gel, Multi Active Toner and others.</p>
<p>Dermalogica addresses the needs of all types of skin and has become popular with thousands of health care professionals all over the world.  Many Hollywood makeup artists use Dermalogica products for movie stars and other celebrities.  They and so many others refer to the great results they get with Dermalogica products as a kind of alchemy, non threatening, safe and very powerful and healing.  Jane and her pros want to touch their clients and improve their health as well as their appearance.  According to many thousands of satisfied customers they are meeting their goal.</p>
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		<title>Spa Review Series: Dr. Hauschka Skin Care Products for Aestheticians</title>
		<link>http://pamelahillinstitute.com/40/spa-review-series-dr-hauschka-skin-care-products-for-aestheticians/</link>
		<comments>http://pamelahillinstitute.com/40/spa-review-series-dr-hauschka-skin-care-products-for-aestheticians/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 18:59:11 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Products & Tools for Clinicians]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/40/spa-review-series-dr-hauschka-skin-care-products-for-aestheticians/</guid>
		<description><![CDATA[1st in a Series: Review of Professional Products for Aesthetician Use
A holistic approach to skin care has always been the philosophy of Dr. Hauschka Skin Care products, considered leaders in the field.  Dr. Hauschka Skin Care was inspired when a  chemist, Dr. Rudolf Hauschka had a conversation with the philosopher Dr. Rudolf Steiner, asking him [...]]]></description>
			<content:encoded><![CDATA[<p><strong>1st in a Series: Review of Professional Products for Aesthetician Use</strong></p>
<p><a href="http://www.drhauschka.com"><img class="alignright" src="http://www.drhauschka.com/uploads/images/cms/ABOUT_DR.H.jpg" alt="" width="260" height="460" /></a>A holistic approach to skin care has always been the philosophy of Dr. Hauschka Skin Care products, considered leaders in the field.  Dr. Hauschka Skin Care was inspired when a  chemist, Dr. Rudolf Hauschka had a conversation with the philosopher Dr. Rudolf Steiner, asking him the ultimate question: “what is life?”  The answer he received was rhythm. Dr. Steiner told him that “rhythm is the carrier of life” and Dr. Hauschka took his advice to study rhythm and began developing his well known healing remedies based on Steiner’s teachings and using all natural plants.  He studied the rhythms and polarities found in nature, creating plant extracts that retained their vitality, and to his delight, he found that they remained stable without using preservatives such as alcohol.  Dr. Hauschka founded his company, seeing it as his mission to help people through introduction of the rhythms of nature through holistic remedies.</p>
<p>Elisabeth Sigmund, a pioneer aesthetician in Sweden, was at this time studying skin care and coming to a realization that outward appearance was a result of a person’s emotional well-being and inner health.  Also having an interest in anthroposophy and in traditional plant remedies, Sigmund developed her own line of skin care treatments.  When she discovered the healing ingredients proposed by Dr. Hauschka they began a collaboration, and in 1967 these two giants in the field joined forces, launching the line of skin care products and treatments methods we know today as Dr Hauschka Skin Care.</p>
<p><strong>What is Holistic Treatment?</strong></p>
<p>The idea of holistic treatment is new to many people.  What is meant by holistic is thinking of the complete picture of health.  Rather than simply treating the symptoms, the holistic approach is to determine the cause and treat it.  The repercussions and ramifications of any one decision are considered.  Plant and mineral ingredients are chosen based on their individual effects and interactions with other components.  And, whether or not they came from an ethically and ecologically sound source is also taken into account.  Dr Hauschka also uses environmentally friendly packaging and always avoids artificial preservatives.</p>
<p>The holistic view of health and appearance requires an understanding of the relationship of the skin to a person’s overall health.  The Dr. Hauschka Skin Care regimen should only be one part of a holistic approach including healthy eating habits, proper exercise and personal contemplation to reconnect to the natural rhythms  All of these factors have an effect on the skin, and all should be taken into consideration.</p>
<p><strong>Biodynamics Is Part of the Process</strong></p>
<p>When it comes to acquiring the proper ingredients, Dr. Hauschka Skin Care products believe strongly in Biodynamcis, which is a holistic form of agriculture dating back to the 1920’s.  All products used in Dr. Hauschka Skin Care products are grown according to cycles of the moon and stars with plants, animals and people involved all taken into account, as a way of viewing the big picture.</p>
<p>It is only natural for people to want the best, and only logical to believe that the best comes from nature.  We are, after all, products of nature.  Using Dr. Hauschka Skin Care products on your clients, and selling these stellar products for at-home skin care programs is a good start to a healthier lifestyle, resulting in healthier, better looking skin for all of your clients.</p>
<p>More info is available at http://www.drhauschka.com</p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/1401881785/Pamelahillins-20/" target="_blank"><strong class="sans">Ensuring an Optimal Outcome in Skin Care</strong></a> might also be of interest.<a href="http://www.amazon.com/exec/obidos/ASIN/1401881785/Pamelahillins-20/" target="_blank"><br />
</a></p>
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		<title>Understanding How Social &amp; Physical Environmental Factors Can Slow or Speed the Aging Process</title>
		<link>http://pamelahillinstitute.com/611/understanding-how-social-physical-environmental-factors-can-slow-or-speed-the-aging-process/</link>
		<comments>http://pamelahillinstitute.com/611/understanding-how-social-physical-environmental-factors-can-slow-or-speed-the-aging-process/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 18:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Medical & Day Spas]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/?p=611</guid>
		<description><![CDATA[As we age our mind and nerves are not as good as they were 20 years earlier. Living day to day brings a lot of stress into our lives. Some of the stress can be controlled but not all of it can. Everyone will always have a certain amount of stress on a daily basis. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://pamelahillinstitute.com/wp-content/uploads/2010/02/dryskin.jpg" alt="dryskin" title="dryskin" width="107" height="116" class="alignright size-full wp-image-612" />As we age our mind and nerves are not as good as they were 20 years earlier. Living day to day brings a lot of stress into our lives. Some of the stress can be controlled but not all of it can. Everyone will always have a certain amount of stress on a daily basis. The excess can either be your best friend or worst enemy. It takes you to make it your own. </p>
<p>Are you a person that stays in the house all the time who does not know your next door neighbor? Everyone need to get out and socialize with other people, it will help you relieve the stress of being alone. Sometimes being with other people, you can learn from them about how they handle stress just by observing and being welcoming.  </p>
<p>Get rid of as much stress as you can or it will lead into depression, maybe a heart disease, stress can cause many things to happen to your body. As aging progresses, we body lack the functions or abilities to maintain good health. </p>
<p>You have control: </p>
<p>Get out of the house and join an exercise group. Take in some vitamin D that comes from the sun by walking 15-20 minutes a day; make it fun by asking someone to walk with you around the block. The sun is good for you if you know your limits on how much you can handle and you can socialize too at the same time.  </p>
<p>Being around people is good for all of us. People teach you new things about life. Having friends or acquaintances prevent us from drifting into depress. Depression can be caused from many things; being alone and just thinking about things you have no control over.  If you become depressed for more than a couple of days see your doctor and he can give you medications and advise you on how to control it. Depression will take over your life and when it does, you can’t get out of it alone. Don’t let this happen to you. </p>
<p>What about your environment? </p>
<p>Is there a lot of violence in your neighborhood or do your neighbors argue often, keeping you awake at night? If the neighbor’s are making too much noise talk to them and ask them to please quiet down because you can’t sleep. As we age, our sleep is very important to our health. Losing sleep effects our mental capability as well as body functions. If we don’t get enough sleep, we feel tired all the time; we stop enjoy activities and begin lying around the house, and maybe even to tired to eat.   </p>
<p>Is there a lot of violence in your area? Does your area have too many breaking and entering or stealing going around where you live? Violence and crime can scare all of us to the point that we’re afraid to go outside for that 15 minute walk. Locking yourself in the house is not good, which depression will step in again. Maybe it is time for you to relocate to somewhere your closer to family or to another area where you’ll feel safer to be.   </p>
<p>We all need to be and feel safe and if it requires moving to another location then that might be the answer. Don’t let things around you be a problem if you have to go to the area police, maybe they can drive around the area once in awhile to keep an eye on things. Safety is very important for all of us.</p>
<p>Remember we all need to socialize with others and be safe at the same time. As we age, things change everyday including the environment around us. Keep talking and enjoying your friends and check with others about safety; maybe they can help you decide on how the handle it.</p>
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		<title>Home Based Aesthetics Business? Never Mix Business with Pleasure</title>
		<link>http://pamelahillinstitute.com/57/home-based-aesthetics-business-never-mix-business-with-pleasure/</link>
		<comments>http://pamelahillinstitute.com/57/home-based-aesthetics-business-never-mix-business-with-pleasure/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 13:22:03 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Aesthetician Education]]></category>
		<category><![CDATA[Business & Marketing]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/57/home-based-aesthetics-business-never-mix-business-with-pleasure/</guid>
		<description><![CDATA[Thinking about operating your aesthetics business out of your home?  Many people do and have great success, but there are a few things to think about before operating any business, especially a professional service out of a home.
Maintain Professionalism
Remember that you want to convey an air of professionalism when you see clients.  This requires that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.yourlifemagazine.com/image/obj585geo1403pg78p4.jpg"><img class="alignright" src="http://www.yourlifemagazine.com/image/obj585geo1403pg78p4.jpg" alt="" width="272" height="410" /></a>Thinking about operating your <a href="http://pamelahillinstitute.com/48/the-business-side-of-the-aesthetics-business/">aesthetics business</a> out of your home?  Many people do and have great success, but there are a few things to think about before operating any business, especially a professional service out of a home.</p>
<p><strong>Maintain Professionalism</strong></p>
<p>Remember that you want to convey an air of <a href="http://pamelahillinstitute.com/48/the-business-side-of-the-aesthetics-business/">professionalism</a> when you see clients.  This requires that the home itself, the yard and surrounding area, and especially the area devoted to business, be clean and presentable.  Many people think that having a business at home means simply getting up in the morning and walking into the work area, but don’t recognize the fact that your home can no longer be as casual as it may have been in the past.</p>
<p>If you have pets or children you’ll need to make sure that you have separate entrances for clients.  If you have pets be conscious of pet odors that you may not notice because you are around them all the time.  Some people are quite conscious of pet odors and some people actually have allergies to cats or dogs.  Also if you have young children make sure that they understand that they need to be quiet when clients are visiting.  They need to respect the rules, and it is never too young to learn this lesson.</p>
<p><strong>Keep Business and Family Separate</strong></p>
<p>Also make sure that your family members and friends understand the ground rules.  When you work at home it is easy for family members to think you are not really at work, since you work from home.  Many times they will decide to drop by for unannounced visits at odd times, or call and keep you on the phone.  Don’t be bashful about telling them that you are working and need to see them or talk to them later.  It might upset a few relatives or friends at first, but it will protect your business and get the idea across to them. Don’t let family and friends become time sopper-uppers.</p>
<p>What about your spouse?  Does s/he understand that you will be working from home and will need quiet for clients?  Some people find that working from home can place a strain on marital relationships, so make sure that you have an understanding partner who is flexible.</p>
<p><strong>Obey the Law</strong></p>
<p>Checking zoning laws is also a very good idea.  Most cities have rules about the types of business they will allow in residential areas.  Generally aestheticians are allowed to have businesses in the home as long as there is adequate parking and low noise levels.  But, better safe than sorry. Check with your city zoning department and make sure that what you are planning is actually allowed in your area.  If it is, and you follow the guidelines listed, you should have a great experience.</p>
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		<title>Proactive Client Care: Informational Tear Sheets to Send Home with Patients (Combination Skin Types)</title>
		<link>http://pamelahillinstitute.com/471/proactive-client-care-informational-tear-sheets-to-send-home-with-patients-combination-skin-types/</link>
		<comments>http://pamelahillinstitute.com/471/proactive-client-care-informational-tear-sheets-to-send-home-with-patients-combination-skin-types/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 10:54:09 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Medical & Day Spas]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/471/proactive-client-care-informational-tear-sheets-to-send-home-with-patients-combination-skin-types/</guid>
		<description><![CDATA[part 3&#8230; In order to grow your business, you need to stay connected with your customers… even after they go home. Tear sheets that offer important and specific information is a great way to do that. We have made it easy. Customize this, add your logo or letterhead and use it as a way to [...]]]></description>
			<content:encoded><![CDATA[<p>part 3&#8230; In order to grow your business, you need to stay connected with your customers… even after they go home. Tear sheets that offer important and specific information is a great way to do that. We have made it easy. Customize this, add your logo or letterhead and use it as a way to promote your spa or beauty business.</p>
<p class="MsoNormal" style="text-align: center" align="center">——————————————————————————————————-</p>
<p class="MsoNormal" style="text-align: center" align="center"><strong><span style="font-size: 14pt; font-family: Arial">Taking Care of Combination Skin Types at Home</span></strong></p>
<p class="MsoNormal" style="text-align: justify"><strong><em><span style="font-size: 11.5pt; font-family: Arial">This document is compliments of “<span style="background-color: #ffff00">Name of Spa</span>” and will help you you’re your specific skin type between spa visits. Feel free to ask your clinician or esthetician if you have questions or concerns.</span></em></strong></p>
<p class="MsoNormal" style="text-align: justify"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--> <!--  /* Font Definitions */  @font-face 	{font-family:Verdana; 	panose-1:2 11 6 4 3 5 4 4 2 4; 	mso-font-charset:0; 	mso-generic-font-family:swiss; 	mso-font-pitch:variable; 	mso-font-signature:-1593833729 1073750107 16 0 415 0;}  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal 	{mso-style-parent:""; 	margin:0in; 	margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:12.0pt; 	font-family:"Times New Roman"; 	mso-fareast-font-family:"Times New Roman";} @page Section1 	{size:8.5in 11.0in; 	margin:1.0in 1.25in 1.0in 1.25in; 	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --> <!--[if gte mso 10]><br />
<mce:style><!    /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin:0in; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:10.0pt; 	font-family:"Times New Roman"; 	mso-ansi-language:#0400; 	mso-fareast-language:#0400; 	mso-bidi-language:#0400;}  --></p>
<p><!--[endif]--></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana"><img class="alignright size-medium wp-image-567" title="PHIfacial" src="http://pamelahillinstitute.com/wp-content/uploads/2009/08/PHIfacial-300x200.jpg" alt="PHIfacial" width="300" height="200" />Skin types vary so as the type of treatment tailored to meet their needs. Some have normal, oily or dry skin and each remains the same even if temperature changes. For some, cold, frigid weather could turn an oily face dry in minutes. This is because cold air does not carry enough moisture to moisten dry surfaces, especially the skin, and eventually makes the skin less damp and more prone to scaling.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">There are many skin regimens to preventing double whammy situation to set in. More often than not, our daily skin treatment and cleaning behavior influences the way our skin maintains moisture and inhibit dry skin symptoms. </span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Moisture is the key to a wonderful, healthy-looking skin. Being fair skinned does not always suggest good skin tone but the amount of moisture your skin posses implicates how you take care of your integument.</span></p>
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 11.5pt; font-family: Verdana">Appropriate Skin Treatments</span></strong></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Given the fact that people with combination skin possess dry and oily skin scattered in different areas of the face (in most circumstances), each skin type should be treated as it is: dry skin treated with ointments and medication for dry skin and oil removal creams for oily skin types.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Areas of the skin that are dry should be gently cleansed, preferably with cold creams and pat dry with towel without rubbing and wash with lukewarm water.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Oily parts should be thoroughly cleansed and kept dry to avoid breakouts of acne. Oily areas are so sensitive that any incorrect application of medications and creams may cause acne and other irritations to erupt. </span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">There are specially made products created for each skin types and your dermatologist (or us!) can you provide you valuable details about which facial products will best suit your skin as each skin requires unique treatments.</span></p>
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 11.5pt; font-family: Verdana">Moisturizers for Combination Skin</span></strong></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Skin of all types should remain moisturized. A considerable degree of dampness should be maintained to make skin less liable to infections that tend to attack the skin.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">While we consider that both skin types, oily and dry, require a certain level of moisture, the oily portion demands greater care and intensive cleansing. </span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Greasy skin is more prone to bacterial attacks resulting to acne for bacteria thrive on these areas. Oil produced by your sudoriferous glands (oil glands) contains cellular debris which is an excellent breeding ground for bacteria.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">If your skin is too oily, bacteria may feed on this part and multiple as a result of continued nourishment. If any of these microorganisms gets in the way to the skin pore, multiply and deposit sedimentary toxic material, it clogs the pore and eventually initiates infection.</span></p>
<p class="MsoNormal" style="text-align: justify"><strong><span style="font-size: 11.5pt; font-family: Verdana">Oily, Dry skin and Essential Oils</span></strong></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Remedies for both skin types are accorded with different kinds of medications. For oily skin, oil-removal skin care products for oily skin are applicable, and oil-based skin care products for dry skin are required for skin lacking the minimum moisture requirement.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Dry skin is a result of a low sebum (oil) level on the skin which makes the skin unable to retain enough moisture. Oil locks in the required moisture to maintain structural flexibility and protect the skin, at a certain degree, from harmful rays of the sun.</span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">If the skin lacks any of these characteristics, you will experience the feeling of “tightness”, burning sensation, itchiness, irritability, and increased sensitivity to texture and temperature. This condition may be a result of improper caring of the skin including but not limited to too much scrubbing, too much exposure sunlight, frequent washing, poor diet, chemical vulnerability, hereditary condition as in ichthyosis, and other preexisting medical condition such as seborrheic dermatitis, psoriasis, eczema, hypothyroidism, and medications such as diuretic drugs, antihistamine, etc. </span></p>
<p class="MsoNormal" style="text-align: justify"><span style="font-size: 11.5pt; font-family: Verdana">Oily skin poses a lot of problem for most people. Skin looks dull; pores are enlarged and prone to blemishes such as blackheads. If left untreated, it may result to acne infections. Greasy-looking skin are more common for people who are pregnant, uses oil-based cosmetic products and people with varying or unstable hormone levels. Like most traits, oily skin can be traced to parents and are inherited. Diet and weather also induces one’s skin to become oily.</span></p>
<p class="MsoNormal" style="text-align: justify">
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		<title>Vitamin C and The Direct Link to Healthy Skin</title>
		<link>http://pamelahillinstitute.com/478/vitamin-c-and-the-direct-link-to-healthy-skin/</link>
		<comments>http://pamelahillinstitute.com/478/vitamin-c-and-the-direct-link-to-healthy-skin/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:08:01 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Aesthetician Education]]></category>
		<category><![CDATA[Healthy Aging]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/478/vitamin-c-and-the-direct-link-to-healthy-skin/</guid>
		<description><![CDATA[  

By neutralizing free radicals, the exceedingly reactive molecules created by the sunlight, cell membranes and other components of skin tissue’s interaction. Be it clear though, that it has no capacity to absorb light, so it is not a sunscreen and should never be a substitute or a replacement to sunscreen; it is however [...]]]></description>
			<content:encoded><![CDATA[<p><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--> <!--  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal 	{mso-style-parent:""; 	margin:0in; 	margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:12.0pt; 	font-family:"Times New Roman"; 	mso-fareast-font-family:"Times New Roman";} @page Section1 	{size:8.5in 11.0in; 	margin:1.0in 1.25in 1.0in 1.25in; 	mso-header-margin:.5in; 	mso-footer-margin:.5in; 	mso-paper-source:0;} div.Section1 	{page:Section1;} --> <!--[if gte mso 10]><br />
<mce:style><!    /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:"Table Normal"; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-parent:""; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin:0in; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:10.0pt; 	font-family:"Times New Roman"; 	mso-ansi-language:#0400; 	mso-fareast-language:#0400; 	mso-bidi-language:#0400;}  --></p>
<p><!--[endif]--></p>
<p class="MsoNormal"><img class="alignright size-medium wp-image-558" title="fruit1" src="http://pamelahillinstitute.com/wp-content/uploads/2009/09/fruit1-300x199.jpg" alt="fruit1" width="300" height="199" />By neutralizing free radicals, the exceedingly reactive molecules created by the sunlight, cell membranes and other components of skin tissue’s interaction. Be it clear though, that it has no capacity to absorb light, so it is not a sunscreen and should never be a substitute or a replacement to sunscreen; it is however good applying it alongside a sunscreen product.</p>
<p class="MsoNormal"><strong>Vitamin C and its role in collagen synthesis</strong></p>
<p class="MsoNormal">The only antioxidant proven to increase collagen synthesis, it aids in the healing of minor cuts and wounds. As collagen decreases with age, photo aging further speed up the decrease. L-ascorbic acid acts as a signal, sending the message to the collagen genes so it can manufacture more collagen, and also is a cofactor for enzymes vital in collagen synthesis.</p>
<p class="MsoNormal"><strong>Vitamin C and its function as antioxidant and free radical inhibitor</strong></p>
<p class="MsoNormal">The production of collagen is affected when the skin is exposed to reactive oxygen species, known as free radicals. As a result, wrinkles and premature skin sagging transpire. Too much UV radiation exposure will give rise to free radicals. As UV radiation deeply penetrates the skin creating free radicals as well as other reactive agents that hit and damage the skin’s lipids, vitamin C helps the body to neutralize these free radicals.</p>
<p class="MsoNormal"><strong>Vitamin C performs these functions:</strong></p>
<p class="MsoNormal">1. Fights off foreign invaders in the body.</p>
<p class="MsoNormal">2. Increases collagen production in the skin.</p>
<p class="MsoNormal">3. Helps in the production of anti bodies.</p>
<p class="MsoNormal">4. Is a natural antihistamine, can reduce allergic reactions.</p>
<p class="MsoNormal">5. Naturalizes pollutants.</p>
<p class="MsoNormal">6. Maintains healthy skin</p>
<p class="MsoNormal">7. Increase the rate of healing.</p>
<p class="MsoNormal">
<p class="MsoNormal"><strong>Guidelines in evaluating vitamin c products:</strong></p>
<p class="MsoNormal">1. Ask if the product contain L-ascorbic acid. There are certain products containing L-ascorbic acid within a vitamin c complex. Know what form of vitamin c is used.</p>
<p class="MsoNormal">2. L-ascorbic acid should be at a low ph level, to effectively penetrate the skin.</p>
<p class="MsoNormal">3. Check if the preparation is stable.</p>
<p class="MsoNormal">4. The product to look for is that which contains stable L-ascorbic acid, low ph and high concentration.</p>
<p class="MsoNormal">5. Do remember that when a label says “vitamin c”, it does not mean that it contains L-ascorbic acid.</p>
<p class="MsoNormal">
<p class="MsoNormal">Some common L-ascorbic products for the skin:</p>
<p class="MsoNormal"><strong>Cellex-C</strong></p>
<p class="MsoNormal">Uses l-ascorbic acid as its primary ingredient, combined with zinc sulphate and L-tyrosine, making the skin firmer, and reduces deep lines, which gives the skin a more youthful appearance. <span> </span>This formulation is applied to the face once a day and results can be achieved within eight to twelve weeks.</p>
<p class="MsoNormal"><strong>C FactorTM</strong></p>
<p class="MsoNormal">High in L-ascorbic acid, this product promotes cell renewal and protects the skin from future damage.</p>
<p class="MsoNormal">Benefits include:</p>
<p class="MsoNormal">1. Perks up sun-damaged skin.</p>
<p class="MsoNormal">2. Decreases the appearance of wrinkles and fine lines.</p>
<p class="MsoNormal">3. Improves skin tones.</p>
<p class="MsoNormal">4. UV Aging is inhibited to achieve younger looking skin.</p>
<p class="MsoNormal">5. Can be used under daily make up.</p>
<p class="MsoNormal">6. Pores are unclogged.</p>
<p class="MsoNormal">7. Has a moisturizing formula</p>
<p class="MsoNormal">8. Help in the production of collagen.</p>
<p class="MsoNormal">9. Sustains the elasticity of the skin.</p>
<p class="MsoNormal"><strong>Action C</strong></p>
<p class="MsoNormal">Delivers L-ascorbic acid in concentrated form, without losing potency to improve the appearance of blemished or sun damaged skin. Immediately upon the first application, it hydrates the skin resulting to a vibrant skin. It also shields the skin from the sun’s rays to minimize the effect of premature aging.</p>
<p class="MsoNormal"><strong>HydraXtract “C”</strong></p>
<p class="MsoNormal">Vitamin C (L-ascorbic acid) combined with vitamin E, a-bisobolol, panthenol (Pro-Vitamin B5), tocopheryl acetate (Vitamin E), aloe vera, allantoin, and chamomile extract work to a more youthful and even skin tone.</p>
<p class="MsoNormal">
<p class="MsoNormal">Regardless of all the benefits vitamin C provides, one should note that it is important not to get stuck on just one antioxidant alone. Skin aging is very complicated, and although vitamin c is evidently very effective, researchers suggest that it is best to combat factors in increasing skin aging using multiple antioxidants and not relying on a few that has greater publicity. Likewise, it will be incorrect to say that there is one single “best” antioxidant.</p>
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		<item>
		<title>To Expand Your Aesthetics Business &#8211; Cater to a New Market</title>
		<link>http://pamelahillinstitute.com/77/to-expand-your-aesthetics-business-cater-to-a-new-market/</link>
		<comments>http://pamelahillinstitute.com/77/to-expand-your-aesthetics-business-cater-to-a-new-market/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 15:42:31 +0000</pubDate>
		<dc:creator>Pamela Hill Institute</dc:creator>
				<category><![CDATA[Aesthetician Education]]></category>
		<category><![CDATA[Business & Marketing]]></category>

		<guid isPermaLink="false">http://pamelahillinstitute.com/77/to-expand-your-aesthetics-business-cater-to-a-new-market/</guid>
		<description><![CDATA[Recently, Entrepreneur Magazine printed a very interesting article about growing a business through the identification of niche demographics. In the competitive world of spas and aesthetics, this article is particularly relevant to aestheticians who are seeking ways to improve and expand business operations. Here is what the article had to say:
Want to start catering to [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 310px"><a href="http://www.beautyschool.com/blog/wp-content/uploads/2009/05/beauty-business-owner-networking-300x200.jpg"><img title="Finding New Markets" src="http://www.beautyschool.com/blog/wp-content/uploads/2009/05/beauty-business-owner-networking-300x200.jpg" alt="Finding New Beauty Industry Markets - Image compliments of Beautyschool.com" width="300" height="200" /></a><p class="wp-caption-text">Finding New Beauty Industry Markets - Image compliments of Beautyschool.com</p></div>
<p>Recently, Entrepreneur Magazine printed a very interesting article about growing a business through the identification of niche demographics. In the competitive world of spas and aesthetics, this article is particularly relevant to aestheticians who are seeking ways to improve and expand business operations. Here is what the article had to say:</p>
<p><strong>Want to start catering to a new demographic? Here’s how.</strong></p>
<blockquote><p><strong>Growing Your Biz by Reaching More Customers: </strong>When Tiffani Kim noticed female customers of Tiffani Kim Institute Medical.Spa bringing in husbands and boyfriends, she started reaching out to the male market. After renaming men’s manicure/pedicure  treatments “sports buffs,” instituting couples’ nights to encourage women to introduce men to the Chicago spa and otherwise exploring the new demographic, Kim, 47, reports that a significant portion of the 80-person company’s revenue now comes from men. “It will never be like the women’s spa business,” Kim says. “But it has gotten to be a good 30 percent of the business.” To bring your company’s offerings to a new demographic market, consider these tips.</p>
<p><strong>1. Do no harm</strong>. “Don’t expand in such a way that it’s going to get you hurt,” says Clarkson University marketing professor Larry Compeau. Appealing to a new demographic requires changing something about your offering. Before doing it, make sure the changes won’t alienate the customers who got you where you are. Retail businesses should be especially aware of how a new group of patrons can change the experience for existing customers. Kim clearly had to make sure that having increasing numbers of men in her spa didn’t turn it into a boys’ club.</p>
<p><strong>2. Look before you leap</strong>. “Do your homework first,” Compeau urges. “Make sure the new demographic market values your product.” Your market research could consist of hiring a research company, talking to potential customers in the demographic group or, as Kim did, just paying attention to what goes on at the front desk.</p>
<p><strong>3. Go slowly</strong>. Kim modified her offerings incrementally over a period of years to make sure the effort and risk were worth doing more. That’s the way to go, according to Compeau. “I’d advise changing as little as possible at the outset to see how the market responds.” The last things to change should be the hardest to undo. You won’t know for sure if the new demographic will really be profitable, not to mention whether diluting your offerings will affect profits in other areas, until you try. And you don’t want the experiment to be irreversible.</p>
<p><strong>4. Consider multibranding</strong>. It’s what Toyota does with Lexus and what countless other corporations do with their own brands. Entrepreneurs can reach new demographics without alienating old ones by giving new offerings different identities. It can be as simple as a restaurant using the same kitchen to serve two dining rooms, each with its own entrance, signage, pricing and demographic market, Clarkson says.</p>
<p><strong>5. Look at everything connected with your business</strong> and its value proposition to see how it might be modified to enhance its appeal to a different demographic. While it’s easy and sensible to do as Kim did and change little more than the label affixed to new offerings, you might need to do more. Look at your pricing, associated services, promotional techniques and even distribution methods. Everyone knows Toyota makes Lexus, but you can’t go into a Toyota dealer and buy a Lexus, Compeau notes. The products have completely separate distribution systems, which helps keep them separate in the minds of completely different demographics.</p></blockquote>
<p>By Mark Henricks<br />
Entrepreneur Magazine</p>
<p>Originally published in the <strong><a href="http://www.entrepreneur.com/startingabusiness/expandbeyond/article173224.html">February 2007 issue of Entrepreneur Magazine</a></strong></p>
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