Reprinted from Skin Inc. Honest, simple, clean and healthy; these are concepts that resonate with today’s skin care consumer. Now is the time for estheticians to embrace proven, tried-and-true wisdom and incorporate a back-to-basics approach. That, at its heart, is what... (Continue reading)
With high unemployment rates and a wide-spread recession, you might think jobs in a "luxury" industry would be in short supply. Yet many day spas have actually seen an increase in demand, and need qualified massage therapists, yoga instructors and... (Continue reading)
There are several types of chemical peels available for use by aestheticians. Knowing the differences between them and assessing which chemical peel is right for various clients is a part of the professionalism that all aestheticians should strive for. As... (Continue reading)
Product Sales and Optimal Retail Sales Arrangements – Part II To read Part One first… click here Designing retail space within the confines of your spa can have its challenges, particularly those related to space availability. Depending upon your spa’s overall size,... (Continue reading)
Many State regulators are looking at increased regulation of the medical spa industry. Many medical boards are now looking at requiring physician's to complete a combination of didactic and hands-on aesthetic medicine training prior to entering this field. March 26,... (Continue reading)
Temporary injectable fillers like collagen are widely used for cosmetic enhancement. Collagen itself is in fact used for many purposes, though its use is declining. Since it is bovine derived, meaning that it comes from cows there is a slight... (Continue reading)
Part Three: A Back Story for Spa Owners, Managers and Aestheticians Who Offer Aromatherapy Services to Clients This is a published article that talks about therapeutic benefits of aromatherapy to spa clients and others Click Here to Read PART I Click Here... (Continue reading)
Want to make your spa even more appealing and appear larger to staff and clients? It is really easy and it is done with the magic of mirrors. You probably know that mirrors have always been a strong element... (Continue reading)
John Uhrig, President & CEO of Monochrome Marketing Solutions, a Vancouver, BC-based marketing consulting firm and is the editor of the Spa Marketing & Advertising Strategies E-Newsletter featuring day spa marketing best practices. 'The Spa Business Owner's Unfair... (Continue reading)
One of the most complicated aspects of running your own spa business is having access to working capital, funding and loans. As many new business owners quickly realize, finding capital to start, nurture or develop a business can... (Continue reading)