Selling spa services requires a unique approach, and in most cases a more personal approach. All service related businesses, and most especially those in the spa industry, share common elements that make them dissimilar from product driven industries. To... (Continue reading)
Reprinted from the March 2009 issue of Skin Inc. Magazine —————————————— In order to know where you are going, you have to know where you have been. This is true of many things, including the evolution of the spa field and the medical... (Continue reading)
The following question was recently submitted to Skin Inc. magazine and was answered by Deedee Crossett, founder of the San Francisco Institute of Esthetics and Cosmetology (SFIEC) in San Francisco and member of the California State Board of Board of... (Continue reading)
While it’s the spa services that attract a client to the spa, it’s the feeling they get when they enter the spa that will keep them coming back. This is why the interior design of any spa is critical to... (Continue reading)
Celebrities are flocking to medical spas in record numbers these days, leading one to believe that the medical spa is the new “in” thing for the Hollywood crowd. It has become hard to pick up a copy of US Magazine... (Continue reading)
Botox isn’t just for women anymore. Well, it was never just for women, but more and more men are discovering Botox these days. The reason is that men are becoming more concerned about their appearance than ever before. Concern For Appearance This... (Continue reading)
Quality counts, especially where towels and linens are concerned. And, while we’re at it, quality counts on blankets, bed linens in treatment rooms, and the robes used in spas. Basically anything that touches the client should be the highest possible... (Continue reading)
New and emerging treatment trends in medical spa settings are exciting. As medical spas grow in popularity and the competition among medical spas and day spas both for the dollars of clients becomes more fierce, the natural laws of business... (Continue reading)
For the many people who have wanted to hear Pamela Hill speak on skin care and aesthetics, the 2009 Medical Spa Expo is the chance they’ve been waiting for. February 21 through February 23 in the Los Angeles Convention Center, Los... (Continue reading)
Series Part V: Spotting Clients With Serious Issues and Knowing How to Deal with Them Like it or not, obsessed clients are a problem that all aestheticians will have to deal with at one time or another in their career. We... (Continue reading)