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Aesthetician Education

Spa Marketing in a Tough Economic Climate – Part 3

Written on 17 Jun, 2009 at 8:11 in Business & Marketing, Medical & Day Spas | viewed 212 views times | 0 Comments

Advertising Options To Reach Your Target Market It goes without saying that as an aesthetician, it is critical to maintain your existing clientèle, keeping them happy to ensure they remain loyal, long-term customers.However, to continue to build and grow your business,... (Continue reading)

Medi-Spa 101: Today’s Profitable and Successful Medical Spa Is Often a Great Blend of Science, High Tech & Aesthetics

Written on 12 Jun, 2009 at 6:21 in Beauty & Skin Care, Medical & Day Spas | viewed 643 views times | 0 Comments

Today’s medical spa is a unique combination of technology, science and beauty, and benefits many people who believe they have found the fountain of youth in their medical spa. As an example, years ago many people thought that looking youthful... (Continue reading)

In This Economy, Who Isn’t Looking for Work? Effective Online Hotspots for Aestheticians and Spa Professionals to Find a Career Position

Written on 4 Jun, 2009 at 7:42 in Aesthetician Education | viewed 302 views times | 1 Comment

Looking for a great spa job? When first starting out, many clinicians simply don’t know where or how to look to find the job of their dreams. These days aestheticians, massage therapists and other spa professionals can do a great... (Continue reading)

Medi-Spa 101: Treatment Tips for a Profitable Medical Spa Business

Written on 3 Jun, 2009 at 6:06 in Medical & Day Spas | viewed 463 views times | 0 Comments

Managing a medical spa is much like running any other type of business. Treatments offered (products and services) and important protocols must be balanced with profitability. The goal of the medical spa is to service clients the finest possible medical... (Continue reading)

IN THE NEWS: Insight on African-American Women’s Beauty Market

Written on 22 May, 2009 at 5:18 in Aesthetician Education, News | viewed 558 views times | 0 Comments
IN THE NEWS: Insight on African-American Women's Beauty Market

Essence Magazine Offers Insight on African-American Women's Beauty MarketA study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market. Essence magazine shared the results... (Continue reading)

May Is Skin Cancer Month: Talk With Your Clients About Sunscreen

Written on 18 May, 2009 at 6:22 in Aesthetician Education, Medical & Day Spas | viewed 239 views times | 0 Comments
May Is Skin Cancer Month: Talk With Your Clients About Sunscreen

Reprinted from Skin Inc. Honest, simple, clean and healthy; these are concepts that resonate with today’s skin care consumer. Now is the time for estheticians to embrace proven, tried-and-true wisdom and incorporate a back-to-basics approach. That, at its heart, is what... (Continue reading)

IN THE NEWS: Surprise job opportunity… Demand at day spas grows despite recession

Written on 8 May, 2009 at 7:54 in Human Resources, Medical & Day Spas | viewed 315 views times | 0 Comments

With high unemployment rates and a wide-spread recession, you might think jobs in a "luxury" industry would be in short supply. Yet many day spas have actually seen an increase in demand, and need qualified massage therapists, yoga instructors and... (Continue reading)

Chemical Peels and your Spa Business: Different Clients Require Different Strengths and Peel Depths

Written on 7 May, 2009 at 6:37 in Aesthetician Education, Beauty & Skin Care, Medical & Day Spas, Plastic Surgery | viewed 754 views times | 0 Comments

There are several types of chemical peels available for use by aestheticians.  Knowing the differences between them and assessing which chemical peel is right for various clients is a part of the professionalism that all aestheticians should strive for.   As... (Continue reading)

Graphic Design Options for Your Spa Business Brochures and Marketing Materials

Written on 6 May, 2009 at 7:50 in Aesthetician Education | viewed 187 views times | 0 Comments

How your spa portrays itself to the community at large is probably the most important factor to consider when creating your spa’s image. Think about BRANDING… This applies to everything from your wall colors, to your dress code, to your furnishings,... (Continue reading)

ONLY Provide Spa Services That You Can Offer with Excellence and Confidence

Written on 5 May, 2009 at 7:44 in Aesthetician Education | viewed 163 views times | 0 Comments

Many new spa owners and managers subscribe to the "Spaghetti Pasta Theory" when it comes to offering spa services to their clients… throw everything (and many time anything) against the wall and see what sticks!  What this means is that... (Continue reading)

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