Your website is the link to growing your spa business, and the pun is intended. Modern day marketing requires use of the Internet by any person or business that truly desires success. Traditional methods of advertising and promotion have been consistently... (Continue reading)
Your business card is a powerful marketing tool for your spa or aesthetics business. It is the most recognized piece of business literature that you have, even more so than a brochure or flyer, and it is a convenient size... (Continue reading)
Offering regular discounts to loyal clients is a win-win strategy for the aesthetician. In the long run your aesthetics business wins, and the client wins also. The client wins because they save money and because they have been convinced to... (Continue reading)
Spacious – Still – Soothing A great deal goes into the design and creation of a truly successful spa. Countless hours of hard work behind the scenes, hundreds of tough financial decisions of one form or another, and a thousand little... (Continue reading)
There are three busy times of year for the spa business. Valentines Day, Mothers Day, and of course Christmas. Christmas while the most lucrative is also the toughest to fully capitalize on. The competition for your clients’ gift giving dollar... (Continue reading)
As in most retail and service industries, the competitive landscape for spas becomes somewhat more treacherous during the holidays. The stakes are high as the busiest quarter of the year draws to a close. Spa owners, especially those who find... (Continue reading)
The holidays are a stressful time both for business owners and their customers. Stakes are high, and everyone finds themselves pulled in a hundred different directions at once. Spas and their clientele offer no exception to this rule. When the... (Continue reading)
Traditionally, one of the challenges for new spas hoping to established themselves is that those individuals most often motivated to open them are coming from a spa practitioner background rather than from a management background. Clearly, the heart of any... (Continue reading)
A teleseminar is essentially a seminar that takes the form of a conference call. With the right teleseminar service, an unlimited number of people can register for and listen in on the teleseminar. A webinar still involves a telephone call... (Continue reading)
Your business card is one of the least expensive forms of advertising that you can use to expand and grow your business. Your business card is inexpensive, portable and it has room to write on, allowing personal messages to be... (Continue reading)