There are three busy times of year for the spa business. Valentines Day, Mothers Day, and of course Christmas. Christmas while the most lucrative is also the toughest to fully capitalize on. The competition for your clients’ gift giving dollar... (Continue reading)
Traditionally, one of the challenges for new spas hoping to established themselves is that those individuals most often motivated to open them are coming from a spa practitioner background rather than from a management background. Clearly, the heart of any... (Continue reading)
A teleseminar is essentially a seminar that takes the form of a conference call. With the right teleseminar service, an unlimited number of people can register for and listen in on the teleseminar. A webinar still involves a telephone call... (Continue reading)
Your business card is one of the least expensive forms of advertising that you can use to expand and grow your business. Your business card is inexpensive, portable and it has room to write on, allowing personal messages to be... (Continue reading)
If you don’t stress over it, your clients will. First impressions are important and comfort is key if clients must wait for or between treatments. Reception areas should be warm, comfortable and inviting (and its a good place to introduce... (Continue reading)
When starting an aesthetics business, as with any type of business, it is important to know your community intimately. Knowing your clients and potential clients will help you serve their needs when they become clients, and help your marketing efforts... (Continue reading)
Trade shows have been around since the days of the travelling salesman who sold snake oil from the back of a caravan. Markets and exhibitions were early forms of trade shows, and since then this form of business networking and... (Continue reading)
In a business age that involves linking, tweeting, spacing and blogging, there is one social media that really stands out as a viable way to reach new clients and that is Facebook, located online at www.facebook.com. Taking over from MySpace... (Continue reading)
The inability to know your customers is the greatest loss, you, as an esthetician or spa owner can face. Since you are nothing without your customer, your first priority should be to know them and what they want and expect... (Continue reading)
You are not a business owner by accident; having the drive and ambition to start a beauty business means that you have acquired a certain level of education and/or expertise in your chosen area of commerce. Perhaps you are an... (Continue reading)