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Spa Marketing in a Tough Economic Climate – Part 2

Written on 16 Jun, 2009 at 7:57 in Business & Marketing | viewed 219 views times | 0 Comments

These days any serious business will have a website and if your spa or aesthetics business doesn't, you are missing the gravy train! The reasons are too numerous to mention, but suffice it to easy that having a website in... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 1

Written on 15 Jun, 2009 at 6:59 in Business & Marketing | viewed 339 views times | 1 Comment

Being an aesthetician is a proud profession that allows you to help people look good and feel good about themselves.  Esthetics is an art form, but remember that as an aesthetician you are also in business, and while some people... (Continue reading)

Teaching Your Employees to Proactively Sell & Cross Promote Spa and Beauty Retail Products

Written on 27 May, 2009 at 8:51 in Business & Marketing | viewed 579 views times | 0 Comments

In the world of retail sales (especially in the hyper competitive spa industry) there are two kinds of salespeople…those who are successful and those who are not.  While it’s true that some people are just born with the natural ability... (Continue reading)

Recession Proofing Your Spa or Beauty Business: Know When to Expand and When To Take it Nice and Slow

Written on 20 May, 2009 at 6:11 in Business & Marketing, Human Resources | viewed 328 views times | 0 Comments
Recession Proofing Your Spa or Beauty Business: Know When to Expand and When To Take it Nice and Slow

Knowing when to grow a business and when to take is slow is a skill that some managers have naturally, but that most have to learn. Some business managers try to grow too fast and this can lead to increased... (Continue reading)

How to Design a Retail Space for your Day Spa – Part II

Written on 30 Apr, 2009 at 6:39 in Business & Marketing, Medical & Day Spas | viewed 284 views times | 0 Comments

Product Sales and Optimal Retail Sales Arrangements – Part II To read Part One first… click here Designing retail space within the confines of your spa can have its challenges, particularly those related to space availability.  Depending upon your spa’s overall size,... (Continue reading)

How to Design a Retail Space for your Day Spa – Part I

Written on 29 Apr, 2009 at 6:22 in Beauty & Skin Care, Business & Marketing | viewed 417 views times | 0 Comments

Product Sales and Optimal Retail Sales Arrangements – Part I Designing your spa’s retail space is both an art and a science.  In order to effectively move merchandise by displaying it in an attractive, yet well thought out manner, you need... (Continue reading)

Good News for Beauty Product Sales: Spa Products Show Strongest Growth

Written on 27 Apr, 2009 at 18:14 in Business & Marketing, News | viewed 374 views times | 0 Comments

Historically, the beauty industry has weathered store closings, recession and war with strong sales. Due to one of the worst economic downturns in the nation’s history, 2008 was different. It was the first year each beauty category truly struggled and... (Continue reading)

Listening to the Needs of Spa Customers is Important When Considering Business Expansion

Written on 22 Apr, 2009 at 6:03 in Business & Marketing | viewed 217 views times | 0 Comments

Customers generally like the same types of services and if you see a trend from customer responses, the chances are very likely that another competitor in your area is offering that service or most customers would prefer them.  Run customer... (Continue reading)

Using Mirrors in Your Spa to Create the Illusion of Space and Light

Written on 14 Apr, 2009 at 7:50 in Business & Marketing, Medical & Day Spas | viewed 226 views times | 0 Comments

Want to make your spa even more appealing and appear larger to staff and clients? It is really easy and it is done with the magic of mirrors. You probably know that mirrors have always been a strong element... (Continue reading)

Hiring Qualified Spa Employees: The Dilemmas a Small Business Owner Faces To Recruit Top Talent

Written on 26 Mar, 2009 at 5:48 in Business & Marketing, Human Resources | viewed 362 views times | 0 Comments

When you start a small spa business (day spa, medical spa or otherwise), or even for existing business owners who have been in business for years, one of the biggest challenges is dealing with the problems small businesses have in... (Continue reading)

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