Business & Marketing

Management Basics for your Spa or Aesthetics Business – Answers to Commonly Asked Questions

Determining Business Hours: As you know, your spa’s business can ebb and flow from one week to the next.  This is especially noticeable after the busy holiday rush.  This rollercoaster of high business times and low business times can also... (Continue reading)

Post Holilday Winter Blues: Offering Treatments that Rejuvenate and Restore

Once we get past the holiday season, many of your clients will suffer from the post holiday winter blues. These clients will come to you feeling down and out and need a pick me up. And they will be coming... (Continue reading)

Pamela Hill As Speaker and Presenter at 2009 Medical Spa Expo

For the many people who have wanted to hear Pamela Hill speak on skin care and aesthetics, the 2009 Medical Spa Expo is the chance they’ve been waiting for. February 21 through February 23 in the Los Angeles Convention Center, Los... (Continue reading)

When Every Advertising Dollars Counts More than Ever: Monitoring Success and ROI of An Advertising Campaign

Gauging the effectiveness of an advertising campaign is a skill all business owners should have, and unfortunately very few really do have. Whether you are using newspapers, magazines, fliers, radio, television or some other form of media, it is essential... (Continue reading)

Are You Catering to the “Young Adult” Market? It Makes Good Business Sense

If your spa or aesthetics business isn’t catering to the teen market,  perhaps you should consider this lucrative niche market for increased revenues. While many people only think of facials as a special indulgence or an occasional treat, teenagers who... (Continue reading)

A New Year… Time to Get Your Business Books In Order for 2009

Budget and balance sheets are the key to your spa business success. For that matter, budgeting and balance sheets are the key to the success of any business. You need to have an idea of the amount of money coming... (Continue reading)

A Closer Look at Spa Equipment: VelaSmooth Cellulite Systems

A new piece of cellulite equipment for usage in medical spas is VelaSmooth, designed for cellulite control and body shaping. VelaSmooth uses elos or electro-optical synergy, a process combining bi-polar radio frequency, or RN along with infrared light energies and... (Continue reading)

A Closer Look at Spa Equipment: Endermologie LipoMassasge Anti-Cellulite Machine

No one likes cellulite, the dimpling of the skin which is caused by a protrusion of subcutaneous fat into the dermis creates and an unsightly appearance resembling cottage cheese. The word cellulite originated in France in the 1800’s but began... (Continue reading)

A Closer Look at Spa Equipment: Treatment Beds & Tables

Professionals in all fields have tools and equipment that they need in order to practice their professions. For a carpenter this will be a saw or hammer. For a writer, a typewriter or computer with word processing software. For a... (Continue reading)

Boosting Revenues through At-Home Skin Care Treatments

Everyone in business wants to boost revenues.  Making money is one of the reasons for being in business.  After all, we all have to eat.  One of the best ways to increase revenue is through better utilization of the clients... (Continue reading)

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