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Spa Management

Spa Ownership Workshop: Effective Industy Marketing Strategies

Written on 1 Aug, 2008 at 9:34 in Business & Marketing | viewed 131 views times | 0 Comments

Marketing strategies that work in the spa and beauty industry are in many ways the same strategies that work in any other consumer focused business. You need to reach the public, and especially reach your target demographic. That requires first... (Continue reading)

Spa Ownership Workshop: The Tricky Art of Staffing and Expansion

Written on 31 Jul, 2008 at 7:12 in Business & Marketing | viewed 336 views times | 1 Comment

Knowing when to expand a business, or when to bring on additional staff is something that every spa owner or manager needs to consider. It can’t be done too soon or the expansion and additional staff will be a financial... (Continue reading)

Spa Ownership Workshop: Keeping Your Back Office Organized and Productive

Written on 29 Jul, 2008 at 13:09 in Business & Marketing | viewed 252 views times | 0 Comments

For a spa owner or manager, an organized office is essential to success. Keeping track of finances, clients and what services they like. Also consider the paper trail that accountants like to have for the tax  man.  In case of... (Continue reading)

Spa Ownership Workshop: Reviewing Spa Management Software

Written on 28 Jul, 2008 at 9:27 in Business & Marketing | viewed 322 views times | 2 Comments

Spa management software can make a world of difference to the spa owner or manager. Computers are tools, designed to make us all more productive, save us time and money and in general make our lives easier and better. Of... (Continue reading)

Teaching Spa Clients the Tangible Benefits of Anti-Aging Treatments & Lifestyle Changes

Written on 15 Jul, 2008 at 6:46 in Business & Marketing | viewed 251 views times | 0 Comments

Selling your clients the benefits of long term anti-aging treatments is a good thing that you can do for your client and a good thing that you can do for yourself and for your business. The reason  for this is... (Continue reading)

Facial 411: Meeting Clients Expectations for Knowledgeable Facial Care and Great Customer Service

Written on 9 Jul, 2008 at 5:47 in Aesthetician Education, Business & Marketing | viewed 316 views times | 1 Comment

Most clients who get high end facials expect the works.  They usually want a high quality facial, a light massage, great ambiance and excellent service.  This full feature treatment relaxes the body and improves the skin while nurturing the soul. ... (Continue reading)

Facial 411: Treating Sun Damage with Aesthetic Services

Written on 7 Jul, 2008 at 5:05 in Aesthetician Education, Beauty & Skin Care, Business & Marketing, Medical & Day Spas | viewed 325 views times | 1 Comment

There are several methods the aesthetician may take in treating a client with sun damaged skin.  They include intense pulsed light (or IPL), microdermabrasion and chemical peels.   Intense pulsed light treatment these days often takes the form of the foto... (Continue reading)

Medical Spa Week: No Longer Considered a Trend or Fad, Medi-Spas Are Here to Stay

Written on 3 Jul, 2008 at 5:38 in Aesthetician Education, Business & Marketing | viewed 286 views times | 0 Comments

When people think of going to the spa, they think of getting pampered and having their stress massaged away. When people think of a medical facility, they think of sterile hallways and people in white coats. So, what image do... (Continue reading)

Spa Menu Series: When Starting a New Business, or Designing a New Menu – Get to Know Your Competition

Written on 20 Jun, 2008 at 5:15 in Aesthetician Education, Business & Marketing | viewed 228 views times | 0 Comments

Part 5 in a 5-part series on Creating, Monitoring and Changing Spa Menus and Aesthetician Services Brochures like an industry expert… When starting any business or revamping your business model – which includes reworking your menu of services or business brochure... (Continue reading)

Spa Menu Series: Is Your Current Brochure of Services Effective and Working Hard for your Business?

Written on 19 Jun, 2008 at 6:09 in Aesthetician Education, Business & Marketing | viewed 354 views times | 0 Comments

Part 4 in a 5-part series on Creating, Monitoring and Changing Spa Menus and Aesthetician Services Brochures like an industry expert… How is your business brochure or services menu doing?  Or do you even have one that you formally give out... (Continue reading)

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