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Starting an Aesthetics Business Series: Developing an Annual Marketing Plan

Written on 1 Jun, 2007 at 11:42 in Business & Marketing | viewed 495 views times | 0 Comments

Developing an annual marketing plan for your aesthetics business is one of the key elements that will lead to success if you do it properly, and can impair your performance and lead to failure if you do it improperly.  Its... (Continue reading)

Starting an Aesthetics Business Series: Writing a Business Plan

Written on 29 May, 2007 at 14:58 in Business & Marketing | viewed 539 views times | 0 Comments

The old saying goes, you can’t stop a man (or woman) with a plan. In business, writing a business plan is essential.  If you intend to borrow money to start the business, whether it is from a bank, from the... (Continue reading)

Thinking about Opening a Medical Spa? You Should Attend the 2007 Medical Spa Conference in NYC

Written on 10 May, 2007 at 8:43 in Business & Marketing | viewed 278 views times | 1 Comment

Thinking about opening a medical spa?  Then you should definitely attend the 2007 Medical Spa Conference in New York City.   Even if you don’t live in New York or the area, it is worth the time to travel them and... (Continue reading)

Increase Business Revenue: Use the Same Beauty Products & Sell them to Clients for Home Care

Written on 9 Apr, 2007 at 8:06 in Aesthetician Education, Business & Marketing | viewed 342 views times | 1 Comment

What beauty products do you use yourself?  As an aesthetician you have an example to set to your peers, your clients and others both within and outside of the field.  When you recommend a product to a client they will... (Continue reading)

The Advantages of Working as an Aesthetician at a High End Spa

Written on 5 Apr, 2007 at 7:47 in Aesthetician Education, Business & Marketing | viewed 157 views times | 0 Comments

There are many advantages to the aesthetician who chooses to work in a high end spa, functioning as an employee or associate of a spa rather than being self-employed with a solo smaller practice.  One of the most obvious benefits... (Continue reading)

Aestheticians Must Lead By Example: Look Good & Put Your Best Face Forward

Written on 3 Apr, 2007 at 9:01 in Aesthetician Education, Business & Marketing | viewed 181 views times | 0 Comments

Aestheticians must lead by example.  You need to look good and as an aesthetician, you need to put your best face forward.  Taking care of your own skin, looking fresh when you show up for work, making a positive impression... (Continue reading)

Top 10 Non-Invasive Medical Spa Treatments for Women and Men in 2006

Written on 30 Mar, 2007 at 10:25 in Aesthetician Education, Business & Marketing | viewed 440 views times | 1 Comment

Non-invasive medical spa treatments are on the rise for both men and women.  In the year 2006 in fact 9,533,980 non-invasive procedures were performed out of a total of almost 11.5 million when both surgical and nonsurgical procedures are combined,... (Continue reading)

Choosing Paint Colors for Your Treatment Room

Written on 7 Mar, 2007 at 9:00 in Business & Marketing | viewed 684 views times | 1 Comment

Choosing paint colors for your treatment room is something you may not have thought about before, but it truly is an important topic.  Your clients spend time in the room and need to be set at ease and relaxed before... (Continue reading)

Education for Aestheticians – Book Review: Advanced Hair Removal

Written on 13 Feb, 2007 at 7:12 in Beauty & Skin Care, Business & Marketing | viewed 420 views times | 1 Comment

Every aesthetician, whether you work for a large day spa, a small salon or are self-employed, needs to constantly upgrade services, adding to their services menu to attract new clients and keep existing clients loyal. One of the busiest areas of... (Continue reading)

IN THE NEWS: Aesthetician Develops Anti-Aging Peel with Zeolite

Written on 9 Feb, 2007 at 19:39 in Aesthetician Education, Beauty & Skin Care, Business & Marketing | viewed 618 views times | 0 Comments

Smog and all that comes with it, heat and humidity run havoc to the skin on a daily basis. Ordinary cleansers cannot do the work of totally clearing environmental pollution sitting on top of our skin. Rose Alcido is a licensed... (Continue reading)

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