Your business card is one of the least expensive forms of advertising that you can use to expand and grow your business. Your business card is inexpensive, portable and it has room to write on, allowing personal messages to be... (Continue reading)
If you don’t stress over it, your clients will. First impressions are important and comfort is key if clients must wait for or between treatments. Reception areas should be warm, comfortable and inviting (and its a good place to introduce... (Continue reading)
When starting an aesthetics business, as with any type of business, it is important to know your community intimately. Knowing your clients and potential clients will help you serve their needs when they become clients, and help your marketing efforts... (Continue reading)
After a decade that saw business-sellers flourishing, the economic meltdown of 2008 ushered in a precipitous drop in business sales, mergers and acquisitions. In fact, 2008 was the worst year in recent times, according to Bryan Adams of... (Continue reading)
Trade shows have been around since the days of the travelling salesman who sold snake oil from the back of a caravan. Markets and exhibitions were early forms of trade shows, and since then this form of business networking and... (Continue reading)
In a business age that involves linking, tweeting, spacing and blogging, there is one social media that really stands out as a viable way to reach new clients and that is Facebook, located online at www.facebook.com. Taking over from MySpace... (Continue reading)
This is such an interesting article that shows the current changes happening within the spa industry. This is a reprint from the NY Times (Read the original online) Journalist: ABBY ELLIN There was a time in the not-so-distant past when every big hotel... (Continue reading)
The inability to know your customers is the greatest loss, you, as an esthetician or spa owner can face. Since you are nothing without your customer, your first priority should be to know them and what they want and expect... (Continue reading)
You are not a business owner by accident; having the drive and ambition to start a beauty business means that you have acquired a certain level of education and/or expertise in your chosen area of commerce. Perhaps you are an... (Continue reading)
Educate your spa clients about the importance of physical activity and how keeping active slows the aging process and increases quality of life, no matter what stage of life your client is in. Here is some common sense information you... (Continue reading)