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Spa Management

Spa Management Mini Education: The Importance of Running Your Spa Like a Real Business

Written on 28 Jul, 2009 at 5:38 in Business & Marketing | viewed 264 views times | 0 Comments

No matter the industry – Every business owner struggles with applying the concepts of business management to their everyday operations.  This is particularly true with industries that are associated with health and wellness, as often the individuals who open and... (Continue reading)

Choosing The Right Treatment Bed for Your Spa or Beauty Business

Written on 13 Jul, 2009 at 6:24 in Aesthetician Education, Business & Marketing, Medical & Day Spas | viewed 327 views times | 0 Comments

When choosing a great treatment bed to use in your aesthetics business there are several factors to consider.  First, how will the bed be used?  Will it be primarily for giving facials, massages or other types of treatments?  Next will... (Continue reading)

A New Industry Publication is Coming to Assist Medical Spa Professionals

Written on 7 Jul, 2009 at 8:25 in Business & Marketing, Medical & Day Spas | viewed 243 views times | 0 Comments
A New Industry Publication is Coming to Assist Medical Spa Professionals

A note from the new Editor in Chief In the recent years before the recession, the industry witnessed the growth of the medical spa format, which is an area that even today has been relatively unhurt by the current economic climate.... (Continue reading)

Running a Great Spa Business… Marketing Techniques That Work for Cheap!

Written on 2 Jul, 2009 at 11:08 in Business & Marketing | viewed 308 views times | 0 Comments

Marketing strategies that work in the spa and beauty industry are in many ways the same strategies that work in any other consumer focused business. You need to reach the public, and especially reach your target demographic. That requires first... (Continue reading)

Running a Great Spa Business… Staying Organized and Ahead of Business Issues

Written on 30 Jun, 2009 at 5:04 in Business & Marketing | viewed 262 views times | 0 Comments

For a spa owner or manager, an organized office is essential to success. Keeping track of finances, clients and what services they like. Also consider the paper trail that accountants like to have for the tax  man.  In case of... (Continue reading)

Worldwide Spa Conferences for Business Owners and Beauty Professionals

Written on 25 Jun, 2009 at 6:54 in Aesthetician Education, Business & Marketing | viewed 278 views times | 0 Comments

Whether you are opening a new spa and looking for industry information, or are an out of work spa professional looking to make valuable industry connections – there is a good reason for everyone in the industry – business owner... (Continue reading)

In the News: Relationships = Retention

Written on 22 Jun, 2009 at 5:58 in Business & Marketing, News | viewed 515 views times | 0 Comments

It's crucial to excel in and provide your clients with exceptional customer service to survive in an economic downturn. Excellent customer service is the most important benefit a business or provider can offer its customers to ensure success. It may... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 5

Written on 19 Jun, 2009 at 9:28 in Business & Marketing | viewed 258 views times | 0 Comments

Aestheticians, like all business people, spend a great deal of time and money acquiring new customers, but do we do enough to keep the loyalty of the customers we already have?  Internal customer loyalty is something that many of us... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 4

Written on 18 Jun, 2009 at 7:11 in Business & Marketing | viewed 283 views times | 2 Comments

Business Cards Can Work Hard for Your Business When Designed Effectively – Use the Backside! The design of your spa company's business card is one of the BEST things you do when going into business for yourself, or entering life as... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 3

Written on 17 Jun, 2009 at 8:11 in Business & Marketing, Medical & Day Spas | viewed 214 views times | 0 Comments

Advertising Options To Reach Your Target Market It goes without saying that as an aesthetician, it is critical to maintain your existing clientèle, keeping them happy to ensure they remain loyal, long-term customers.However, to continue to build and grow your business,... (Continue reading)

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