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Post Holilday Winter Blues: Offering Treatments that Rejuvenate and Restore

Written on 24 Feb, 2009 at 8:06 in Business & Marketing | viewed 164 views times | 0 Comments

Once we get past the holiday season, many of your clients will suffer from the post holiday winter blues. These clients will come to you feeling down and out and need a pick me up. And they will be coming... (Continue reading)

Pamela Hill As Speaker and Presenter at 2009 Medical Spa Expo

Written on 16 Feb, 2009 at 5:04 in Business & Marketing, Medical & Day Spas | viewed 202 views times | 0 Comments

For the many people who have wanted to hear Pamela Hill speak on skin care and aesthetics, the 2009 Medical Spa Expo is the chance they’ve been waiting for. February 21 through February 23 in the Los Angeles Convention Center, Los... (Continue reading)

When Every Advertising Dollars Counts More than Ever: Monitoring Success and ROI of An Advertising Campaign

Written on 9 Jan, 2009 at 5:18 in Business & Marketing | viewed 223 views times | 0 Comments

Gauging the effectiveness of an advertising campaign is a skill all business owners should have, and unfortunately very few really do have. Whether you are using newspapers, magazines, fliers, radio, television or some other form of media, it is essential... (Continue reading)

Are You Catering to the “Young Adult” Market? It Makes Good Business Sense

Written on 4 Jan, 2009 at 14:13 in Business & Marketing | viewed 239 views times | 0 Comments

If your spa or aesthetics business isn’t catering to the teen market,  perhaps you should consider this lucrative niche market for increased revenues. While many people only think of facials as a special indulgence or an occasional treat, teenagers who... (Continue reading)

A New Year… Time to Get Your Business Books In Order for 2009

Written on 2 Jan, 2009 at 9:32 in Business & Marketing | viewed 182 views times | 0 Comments

Budget and balance sheets are the key to your spa business success. For that matter, budgeting and balance sheets are the key to the success of any business. You need to have an idea of the amount of money coming... (Continue reading)

A Closer Look at Spa Equipment: VelaSmooth Cellulite Systems

Written on 19 Nov, 2008 at 5:14 in Business & Marketing | viewed 450 views times | 1 Comment

A new piece of cellulite equipment for usage in medical spas is VelaSmooth, designed for cellulite control and body shaping. VelaSmooth uses elos or electro-optical synergy, a process combining bi-polar radio frequency, or RN along with infrared light energies and... (Continue reading)

A Closer Look at Spa Equipment: Endermologie LipoMassasge Anti-Cellulite Machine

Written on 18 Nov, 2008 at 7:24 in Business & Marketing | viewed 247 views times | 0 Comments

No one likes cellulite, the dimpling of the skin which is caused by a protrusion of subcutaneous fat into the dermis creates and an unsightly appearance resembling cottage cheese. The word cellulite originated in France in the 1800’s but began... (Continue reading)

A Closer Look at Spa Equipment: Treatment Beds & Tables

Written on 17 Nov, 2008 at 7:30 in Business & Marketing | viewed 184 views times | 0 Comments

Professionals in all fields have tools and equipment that they need in order to practice their professions. For a carpenter this will be a saw or hammer. For a writer, a typewriter or computer with word processing software. For a... (Continue reading)

Boosting Revenues through At-Home Skin Care Treatments

Written on 11 Nov, 2008 at 7:00 in Beauty & Skin Care, Business & Marketing | viewed 147 views times | 0 Comments

Everyone in business wants to boost revenues.  Making money is one of the reasons for being in business.  After all, we all have to eat.  One of the best ways to increase revenue is through better utilization of the clients... (Continue reading)

What Does Your Personal Look Tell Your Aesthetic or Spa Clients?

Written on 4 Nov, 2008 at 5:59 in Aesthetician Education, Business & Marketing | viewed 178 views times | 0 Comments

What does your personal look tell your aesthetic or spa clients? Your own appearance is, like it or not, a promotional piece for your aesthetics or spa business, for good or ill, just as much as a brochure would be,... (Continue reading)

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