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June, 2007

Less Than Perfect Customer Service is Tantamount to Business Failure (Especially in the World of Spas and Aesthetics)

Written on 25 Jun, 2007 at 10:40 in Business & Marketing | viewed 299 views times | 2 Comments

Especially in the world of spas and aesthetics, an industry in which quality customer service is the cornerstone of success, client services is everything. The reason for this is quite simple: quality customer service leads to repeat business and referrals.... (Continue reading)

Effective Techniques for Dealing with Difficult Aesthetics Clients

Written on 20 Jun, 2007 at 8:39 in Business & Marketing | viewed 339 views times | 1 Comment

Dealing effectively with difficult clients is a skill that all aestheticians should learn, and for that matter all business people should know. Anytime you deal with the public most people will be fairly easy to deal with and some will... (Continue reading)

An Overview of the Growing Spa Industry

Written on 18 Jun, 2007 at 8:48 in Business & Marketing | viewed 253 views times | 1 Comment

The spa industry in the western world is growing rapidly, whether you are looking at day spas or medical spas, or even destination spas, those spa and resort combinations. Facials, massage, waxing, skin exfoliation, removal of unwanted hair, body wraps... (Continue reading)

Starting an Aesthetics Business Series: Tips to Hiring a Website Designer

Written on 13 Jun, 2007 at 12:43 in Business & Marketing | viewed 206 views times | 0 Comments

A website these days is essential for almost any type of business, and an aesthetics business is no different. Many people these days use the Internet and search engines like Google, Yahoo, MSN and Dogpile the way they used to... (Continue reading)

What You (and your Clients) Should Know about a Phenol Peel: Risks and Expected Outcomes

Written on 12 Jun, 2007 at 8:50 in Aesthetician Education | viewed 356 views times | 2 Comments

Many of your clients probably use chemical peels to improve the texture of their facial skin. Most use light AHA or alpha hydroxyl acid peels which have a very low recovery time and are made from naturally occurring ingredients like... (Continue reading)

AHA is a Popular Choice for Chemical Peels: Understand Why…

Written on 6 Jun, 2007 at 10:21 in Aesthetician Education | viewed 184 views times | 0 Comments

AHA chemical peels, or alpha hydroxyl acids, are quite popular. They consist of several acids that are commonly found in such common items as fruit, sugar, sour milk and other products that are processed through bio fermentation. The cosmetics industry... (Continue reading)

The Average American Woman Spends About $1,250 A Year on Health & Beauty Services and Products: Are Your Getting Their Business?

Written on 5 Jun, 2007 at 12:05 in Business & Marketing | viewed 242 views times | 0 Comments

As a professional in the beauty industry, if you are not getting a piece of this pie, you need to make it a high priority for you and the long term health of your business.   As an aesthetician you are... (Continue reading)

Starting an Aesthetics Business Series: Developing an Annual Marketing Plan

Written on 1 Jun, 2007 at 11:42 in Business & Marketing | viewed 429 views times | 0 Comments

Developing an annual marketing plan for your aesthetics business is one of the key elements that will lead to success if you do it properly, and can impair your performance and lead to failure if you do it improperly.  Its... (Continue reading)

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