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July, 2007

Whatever Happens, Always Keep Your Cool with Spa Clients

Written on 24 Jul, 2007 at 14:54 in Business & Marketing | viewed 291 views times | 1 Comment

Whatever happens, always keep your cool with spa clients. There are so many reasons for this it is hard to count them all, so just look at a few of the major reasons. First you are, above all else, a professional.... (Continue reading)

IPL Treatment: What Clinicians Should Know About Treating Sun Damage

Written on 23 Jul, 2007 at 9:04 in Aesthetician Education | viewed 207 views times | 0 Comments

As a clinician you will eventually have a client with sun damaged skin. Those sun worshipers who have suffered the ill effects of too much solar exposure visit the offices of dermatologists every year, and many of them will also... (Continue reading)

The Most Popular Treatments Offered in American Medical Spas

Written on 19 Jul, 2007 at 8:20 in Beauty & Skin Care | viewed 257 views times | 0 Comments

American medical spas are gaining popularity every year. This combination of a cosmetic surgery office with a European style day spa is a one stop shopping center for all spa needs, especially the most popular treatments. These treatments include Botox... (Continue reading)

Don’t Skimp on Quality and Quantity of Linens and Towels

Written on 13 Jul, 2007 at 9:26 in Business & Marketing, Medical & Day Spas | viewed 496 views times | 1 Comment

Don’t skim on quality and on quantity of linens and towels in your spa practice. Tactile experiences are important to clients and high quality towels are important as well. Also, if proper quantity is available, then rotation is reduced, each... (Continue reading)

The Smart Clinician: Knowing When You Cannot Help a Patient and Telling Them So

Written on 11 Jul, 2007 at 15:15 in Aesthetician Education, Business & Marketing | viewed 176 views times | 0 Comments

It is good for business to be honest and aestheticians should be honest with patients when they cannot deliver the expected results. They should especially know  when to refer a client to a cosmetic surgeon or a  dermatologist, or other... (Continue reading)

Top Ten Ways to Increase Business & Attract New Aesthetic Clients

Written on 10 Jul, 2007 at 15:30 in Business & Marketing | viewed 330 views times | 2 Comments

The top ten ways to increase businesses and attract new aesthetic clients are all sound marketing efforts that you may already be doing and if not you should start soon. They include both traditional advertising and public relations, and follow. Referrals... (Continue reading)

Patients with Skin of Color: A Clinician’s Guide to Effective Tips and Treatment Techniques

Written on 3 Jul, 2007 at 15:59 in Aesthetician Education | viewed 268 views times | 0 Comments

Almost half of the people on earth, including over a third of the population of the US is composed of people of color; people whose skin tone is darker in complexion than the average Caucasian of western European descent. These... (Continue reading)

In Such a Competitive Industry, Aestheticians and Spa Owners Must be Exceptional Business People

Written on 2 Jul, 2007 at 18:48 in Business & Marketing | viewed 262 views times | 0 Comments

It is  no longer good enough just to be a good clinician, you must also have the business skills to succeed. Remember that the competition is constantly looking for an edge, and as the old saying goes, “business is dog... (Continue reading)

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