Pamela Hill Institute

The big news these days is organic. Natural products in the beauty industry are reaching dizzying new heights, with growth of from $2 billion to $6.1 billion from 2002 to 2006. The explosion in sales will reach almost $10.2 billion in the United Sates by 2012 according to Natural and Organic Personal Care Product, a report from the market research publisher Packaged Facts.

This astounding eleven percent increase in 2006 over the previous year continued unprecedented growth from 2003. As baby boomers age they wish to get rid of the signs of aging. They want to reduce or remove wrinkles, keep their hair, and maintain the health of their teeth and gums. They frequently use reap cosmecutical benefits from the products available to them now that they are able to afford them, they are available and they actually perceive a need for them. This includes a stronger emphasis on natural and organic products through retail outlets, direct sales, and through the Internet, as well as mail order catalogs and TV infomercials.

Self doctoring to solve perceived problems is becoming more and more acceptable, and when finding solutions to these aesthetic concerns, the baby boom generation, raised on the idea of organic and natural products being inherently better than synthetics, turn to natural because they belief it to be the healthy alternative. Baby boomers grew up in the 1960s and 1970s, the “hippie” generation, and concerns for the dangers to the environment first arose in that era. Natural foods and health food stores because staples during their coming of age period, making it only natural, pun intended, that they would look for natural solutions to problems they face today.

Americans of all ages are increasingly aware of the ingredients in  the product they use and of their cosmecutical value. Natural and organic product are positioned for high growth because they are seen as danger free. They are entering the mainstream rapidly. This awareness has developed partially from the mass consciousness that now reads the labels to determine ingredients of many products, not just cosmeuticals but foods, beverages, and all sorts of health care items.

Natural and organic products designed for personal care in the US include products designed for skin care, hair care, oral care and color cosmetics. The report contains a wealth of information on these new trends and examines the behavior of consumers.

The book Aesthetician Series – Advanced Hair Removal is a must for any serious professional aesthetician or for that matter any other person with an extreme interest in this area. Available on Amazon.com the book is authored by Pamela Hill, an RN and world renowned leader in aesthetician practice and education. The book has wonderful information that will be found useful for all learning levels and will be a great resource for any aesthetician to have on a book shelf in the office for professional review when working with clients. But the smart aesthetician will take it home and use it as night time reading, improving the mind and enhancing professional skills. The text provides quite specific information relating to hair removal treatments and services including lasers, electrolysis and the histology and morphology of the hair follicle.

The book is an extensive manual providing a modernized approach to the removal of hair and dispels half truths, old wives tales and rumors about the methods and techniques of the procedures. Designed to be used by either students or by practicing aestheticians it covers anatomy and physiology, interviewing of patients, charting techniques and practical information on how to growth a business in the field of hair removal, a much needed and sought after service. Providing documentation on treatment methods it uses a simple, easily  understood and non intimidating approach, serving as a handbook for the reader and providing necessary information about hair removal.

The well qualified authors of the book, Pamela Hill, RN, is the Chief Executive Officer and president of Facial Aesthetics, the Pamela Hill Institute, and Pamela Hill Skin Care. Helen Bickmore received diplomas in the areas of beauty therapy, body treatments, massage and electrolysis in 1979 through two institutes: the London Collage of Fashion and the City Guilds of London Institute. Bickmore  is a New York state licensed aesthetician and massage therapist and is a certified professional Electrologist. It is quite obvious to any reader, either casual or serious that the co-authors know their subject areas quite well, and that they are able to convey this information in an interesting manner that will keep the reader glued for the initial short term read. However, the long term value of this book is as a future resource. When an aesthetician is consulting with a client having this book handy will provide an educational resource that will allow the aesthetician to help the client and increase income.

One of the best things a spa owner, manager or aesthetician can do for their career and their business is LEARN. Treatments and techniques are continually changing, especially as new technologies enter the market, and sciences continue to perfect and evolve. The Pamela Hill Institute has spent many years dedicated to the education of specialists, technicians and professionals in the spa and beauty industries.

For busy professionals who want to learn at home, or in their spare time, Pamela Hill Institute is now offering DVD modules that address a specific topic and includes audio and video as well as interactive learning processes.

These modules are targeted to the professional esthetician working in the medical office, medical spa or spa environment.

Some of the module titles include: 

• Fitzpatrick Skin Typing and Aging Analysis
• Product Ingredients and Home Care Programs
• Professional Ethics, Customer Service and Retaining Clients
• Chemical Exfoliation and Peeling Agents, Fitzpatrick Skin Typing and Wound Healing
• Injecting Botox
• Microdermabrasion

Pamela Hill Institute Educational Modules

1. How to Work with Doctors
Learn how to polish your communication skills and work with the medical team. This module covers how to resolve conflict and how to use active listening skills.

2. How to Develop a Winning Resume and Negotiate your Salary
Get the job you want and deserve. Learn the best methods for creating a resume that speaks to the reader. Practice interview questions and learn to negotiate your salary.

3. Microdermabrasion and Fitzpatrick Skin Typing
Microdermabrasion is among the hottest skin care treatments in the medical spa and day spa. Begin with the basics and then progress to the advanced techniques of microdermabrasion. Included in this module are client selection and Fitzpatrick Skin Typing. See actual microdermabrasion techniques and the before and after results.

4. Chemical Exfoliation and Peeling Agents, Fitzpatrick Skin Typing and Wound Healing
This three disc package is a must that is loaded with invaluable information. Begin with Fitzpatrick Skin Typing to understand skin types and how they might respond to the peeling agents. Then progress to the process of client selection. Skin anatomy and wound healing are important and relevant to chemical peeling and are covered in depth. The peels techniques included in this module are: glycolic, Jessner, TCA, Obagi blue, and salicylic acid peeling.

5. Fitzpatrick Skin Typing and Aging Analysis
This two disc set is important for any professional. Skin typing and aging analysis unlock the secrets to successfully treating all skin types. Understanding and applying Fitzpatrick Skin Typing and aging analysis techniques are basic information for those working in the medical spa as well as other spa environments. This module teaches both of these processes and uses multiple case studies to apply the knowledge.

6. Product Ingredients and Home Care Programs
Understanding home care programs and educating your client are imperative to the success of a medically directed skin care program. This module delves into products, product ingredients and how to develop a home program for your client.

7. Anatomy and Physiology of the Skin and Skin Analysis Theories
This module starts at the beginning with a study of the skin. Once the anatomy of the skin has been covered, the module then moves into how the skin functions. Finally basic skin analysis theories are covered allowing the student to have full understanding of the skin.

8. Light Theory and IPL Light Treatment
One of the newest treatments available is IPL (intense pulsed light) with or without“ radio frequency” (RF).. This “must have” module covers the theories of light and RF and why they are often the treatment choice for wrinkle reduction.

9. Facials and Facial Massage
This module is a terrific follow up for the entry level aesthetician. The material contained will advance the basic skills of the aesthetician who performs facials. It covers both basic and advanced facials.

10. Starting a medical spa business
This group of modules is an absolute necessity for the spa owner. The information contained includes how to read financials, creating key indicators, managing inventory and much, much more.

11. Professional Ethics, Customer Service and Retaining Clients
Whether you are in medical skin care, the day spa or anywhere in between this module is for you. Discussed are the important concepts of retaining clients and implementing processes that will work for you.

12. Marketing and Sales Techniques
Your client has a problem and has come to you for a solution. You have the skills. Put together, this is called an “opportunity for a sale”. This module creates a foolproof method of improving sales and teaches professional and ethical methods of marketing.

13. Hair Growth and Hair Removal
According to many surveys, hair removal is among the top treatments requested today. Whether by laser hair removal or waxing, it is important to understand what can and cannot be accomplished. This module helps the aesthetician to understand proper client selection and education as well as techniques.

14. Medical Terminology
Working in a doctor's office and not knowing medical terminology is like traveling to France and trying to communicate only in English; it's difficult, prone to misunderstandings and it annoys the natives. This module will help you to learn the necessary medical terminology in a simple step-by-step process.

15. Skin Care by Skin Type
Have you ever created a skin care program for a client and it really worked? Did you ever wonder why? Was it the product line or were you just lucky? In fact, there is a science to creating skin care programs and it has to do with Fitzpatrick skin type.This important module will take you through the land mines and help you to become the expert in home care programs.

16. Charting and Recording Keeping in the Medical Office
Working in a medical office can be intimidating. But understanding the processes used in the medical office can make your job easier. This module discusses the necessary process of charting and patient record keeping before, during and after treatments.

17. Skin Injury and Wound Healing
No matter how careful you are, no matter how you follow the rules, sometimes a treatment will cause more tissue injury than you anticipated. This module discusses how skin injuries occur and how best to manage them once they do occur.

18. Injecting Botox
Botox is the number one treatment in the medical spa. A simple procedure that prohibits the muscles from moving, it reduces lines and wrinkles in areas of treatment. This module covers the science behind Botox, the injection techniques, client selection and complications.

19. Injecting Dermal Fillers
Dermal fillers are the immediate gratification of the medical spa. Come in with wrinkles, go home with smooth skin. This module discusses the process of injection, the material selection, patient selection and much, much more.

For More Information or to Purchase an educational DVD, please contact:
Pamela Hill Institute
Phone: 303-807-3379

Email: phinstitute@earthlink.net

Should your business invest in an exclusive line of private label spa products? The question is asked by many spa business owners and managers. The answer is not the same for every business. To determine whether or not an exclusive line is right for your spa business, consider  your clientele. Who are your customers? Are you serving a medium to upper end, an upper end, or simply a middle class clientele? What is the average income, as far as you can determine, of those who utilize your services? Is the area where your business is located, and where you draw business from primarily a working class area, or is it going through an economic down turn? Or, are you fortunate enough to be practicing in an area going through an economic revival, with more disposable income circulating in the local economy? As an example, a spa operating in Beverly Hills, the Upper East Side of New York City, or in downtown Dallas will have more success with an exclusive line of products than will a spa operating in a storm ravaged area like parts of Louisiana and Mississippi, or parts of Detroit, where the decline in auto sales makes less money available for luxuries. Also though practicing in urban areas, or in suburban areas may do better than those in rural areas, with the exception of more moneyed retirement communities.

Still, much of the benefit of having a private label exclusive line of products at your disposal for sale lies in the perceived value. You and your employees should become outstanding sales people