January, 2008

Valentines Day is Around the Corner – Offering Special Spa Menu Items for Lovers Only

Valentine’s Day is just around the corner and offering special spa menu items for lovers only is a great way to perk up business and please your clients at the same time. Valentine’s Day, named for St. Valentine, is the... (Continue reading)

Make Your Beauty Business Clients Feel At Home and Relaxed – Choose the Right Paint Colors for Treatment Room Walls

Make your beauty business clients feel at home and relaxed by choosing  the right paint colors for treatment room walls. This might sound like a no brainer, but this is an area that is at times forgotten. Relaxation is important... (Continue reading)

Books and DVD’s By Industry Expert Pamela Hill – Written from a Professional Perspective

The library of any serous aesthetician should include good books and DVDs to use for reference material and as training aids for new hires in the aesthetician business or spa. Among those books and DVDs there should be a large... (Continue reading)

The Basics of Creating an Effective Brochure for your Aesthetics Business

When it comes time to promote your aesthetics business one tool you need in your marketing arsenal is an attractive and effective brochure. Do you have one yet? If not, it is time to get one prepared. A brochure is usually... (Continue reading)

Customer Service Check Up – How Much Are You Really Doing for your Aesthetic Clients?

How much are you really doing for your clients? Perhaps not enough. Remember that your clients are your bread and butter. They are your source of income. They way you make you’re living. And of all of the business skills... (Continue reading)

Consider a Consumer Focused Blog to Demonstrate Expertise and Interest to Your Clients

Consider creating a consumer focused blog to demonstrate your experience and interests to your clients. If you take this step you’ll be entering the information age and starting to use one of the most effective marketing tools you can find.... (Continue reading)

Spa Trends to Watch for in 2008: Make Sure Your Aesthetics Business is Keeping Pace

Number one, the “Feng Shui’d” Gym. Instead of the standard mirrored walls and fluorescent lighting now fine art and waterfalls are in. Projects like Gwinganna in Australia and Clay in New York, well known spa gyms and fitness studios are... (Continue reading)

As a Spa Professional, Don’t Forget About your Clients Emotional and Mental Reasons for Coming to the Spa

As a spa professional don’t forget about the emotional and mental reasons your clients have for coming to a spa. After all, we live in a very stressful age. Many of your clients use your spa services as their primary... (Continue reading)

In the News: GOING GREEN

Group of prominent spas forms environmentally themed trade network A group of six prominent North America spas have announced  the formation of a network dedicated to bringing environmentally sustainable operating practices to the spa industry. Seen as a needed resource for... (Continue reading)

For the Professional: An Overview of SmartLipo (Laser Liposuction)

For the professional, SmartLipo is here. Laser liposuction is the name of the game with Smartlipo, which prides itself on offering safe, smart and effective alternatives to traditional liposuction. Hailed as the latest advancement in the body-sculpting field of medicine,... (Continue reading)

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