February, 2008

Understanding Dry Skin So You Can Effective Treat Patients

What is dry skin? Dry skin, also called xerosis, is a common problem. Dry skin is a very common problem with symptoms ranging from mild to severe. The climate in central Illinois and specifically Champaign-Urbana makes dry... (Continue reading)

Murad Skin Care for Professional Aestheticians and Clinicians

The Murad skin care line was created by Dr. Howard Murad, a dermatologist. Dr. Murad lives in California, with a practice in El Segundo, and spas in Los Angeles. Widely acknowledged as one of the country’s foremost... (Continue reading)

Golden Rules of Customer Service in the Beauty and Spa Industry: Focus on the Client – Not the Sale

When confronted with a sales opportunity, it might be the natural inclination of most employees to make the sale the most important part of the interaction.  This might mean using a hard sell approach to convince... (Continue reading)

Golden Rules of Customer Service in the Spa and Beauty Industry: Commit to Quality Every Day

It should be the focus of every employee, every day – commitment to quality. This is even more critical when it comes to the service industry and those therapists or clinicians that are front line with the... (Continue reading)

Golden Rules of Customer Service in the Spa and Beauty Industry: Body Language Speaks Volumes

When you or a member of your staff approaches and interacts with a customer, they instantly are sending many messages to your client. You are expressing how you feel about representing your business, and your employees may be translating how... (Continue reading)

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