May, 2008

Marketing Basics for Your Day Spa or Salon

This is Day 5 in our Week of Guest Speakers for the Benefit of all the Spa Professionals and Aestheticians that turn to us for ongoing industry education. We hope our special guest articles teach, motivate and inspire you! ——————————————————————————————— As... (Continue reading)

“Duh!” A No-Brainer Guide to the Essence of Service

This is Day 4 in our Week of Guest Speakers for the Benefit of all the Spa Professionals and Aestheticians that turn to us for ongoing industry education. We hope our special guest articles teach, motivate and inspire you! ... (Continue reading)

Examining the Shortage of Qualified Spa Managers and Its Impact on the Spa Industry

This is Day 3 in our Week of Guest Speakers for the Benefit of all the Spa Professionals and Aestheticians that turn to us for ongoing industry education. We hope our special guest articles teach, motivate and inspire you! ... (Continue reading)

Why is it called PLASTIC surgery and Other Interesting Facts

This is Day 2 in our Week of Guest Speakers for the Benefit of all the Spa Professionals and Aestheticians that turn to us for ongoing industry education. We hope our special guest articles teach, motivate and inspire you! ———————————————————————————————  Why... (Continue reading)

Psychological Benefits of Plastic Surgery Are Real and Significant

This is Day 1 in our Week of Guest Speakers for the Benefit of all the Spa Professionals and Aestheticians that turn to us for ongoing industry education. We hope our special guest articles teach, motivate and inspire you! ... (Continue reading)

The Safe + Smart Side of Aesthetics Series: Is Treating Pregnant Clients Safe?

Series Part IV: Understand Your Limitations When Treating Pregnant Women to Limit Your Business Liability.  Just because you have a client that is pregnant, does not mean that have to completely fore go aesthetic treatments. Actually, there are certain treatments that... (Continue reading)

The Safe + Smart Side of Aesthetics Series: Sterilization and Cleanliness Must be Top Priority

Series Part III: Industry Standard Sterilization and Spa Cleanliness Must be at the Top of the "To Do" List Every Day As professionals working in the world of aesthetics, we concentrate of providing great client service, professionalism, good business practices,... (Continue reading)

The Safe + Smart Side of Aesthetics Series: Keeping Clients Information Private and Respecting Confidentiality

Series Part II: Gaining Client Loyalty through Respect and Safeguarding Your Business and Reputatio Clients in a spa environment assume that their privacy will be respected. In medical spas, or medi-spas, privacy is a requirement of the Health Insurance Portability... (Continue reading)

The Safe + Smart Side of Aesthetics Series: When You Should Refer to a Plastic Surgeon

Series Part 1: Know When To Refer your Spa or Aesthetic Clients to a Cosmetic Surgeon Client retention is an important aspect of any business, and this is certainly no different for an esthetician practice. Organizing your business in such... (Continue reading)

A Reader Asked: Are there Real Advantages to Running my Aesthetics Business from Home?

This is the final installment of our "A Reader Asked" week… this was a great way for us to catch up on questions in the blog mailbag. We may do it again next month! What are the pros and cons... (Continue reading)

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