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2008

A Closer Look at Spa Equipment: Sterlization Machines

Written on 13 Nov, 2008 at 6:19 in Medical & Day Spas | viewed 223 views times | 0 Comments

Sterilization machines are very important as a purchase for the professional aesthetician. It is essential that you sterilize towels, linens and other items that come into contact with clients. The reasons for this are many and varied but include protecting... (Continue reading)

A Closer Look at Spa Equipment: The Facial Steamer

Written on 12 Nov, 2008 at 6:01 in Beauty & Skin Care | viewed 233 views times | 0 Comments

The facial steamer is an essential piece of equipment for the aesthetician. Using a facial steamer with your clients allows you the ability to use essential oils and herbs in the steaming processing, adding an additional benefit to your client. Remember... (Continue reading)

Boosting Revenues through At-Home Skin Care Treatments

Written on 11 Nov, 2008 at 7:00 in Beauty & Skin Care, Business & Marketing | viewed 147 views times | 0 Comments

Everyone in business wants to boost revenues.  Making money is one of the reasons for being in business.  After all, we all have to eat.  One of the best ways to increase revenue is through better utilization of the clients... (Continue reading)

In the News: Day Spa Expo Announces 2009 Business Forum Speakers

Written on 10 Nov, 2008 at 5:42 in News | viewed 274 views times | 0 Comments

Day Spa Expo: March 15 to 17, 2009 At The Las Vegas Convention Center Union City, NJ: The Day Spa Association and the International Medical Spa Association announce that the DSA and IMSA have once again been selected to provide... (Continue reading)

The Path to Medical Spa Ownership – Words of Wisdom from IAPAM

Written on 7 Nov, 2008 at 8:53 in Aesthetician Education, Medical & Day Spas | viewed 269 views times | 0 Comments

Guest Article of Importance to the Spa and Medical Spa Professional: To launch a successful medical spa in today’s economy, it is essential to follow a tested, step-by-step formula. The International Association for Physicians in Aesthetic Medicine (IAPAM) (http://www.iapam.com) is... (Continue reading)

In the News: Snake Massage is Trademark Treatment at Israeli Spa

Written on 5 Nov, 2008 at 6:45 in News | viewed 235 views times | 0 Comments
In the News: Snake Massage is Trademark Treatment at Israeli Spa

TALMEI ELAZAR, Israel — Ada Barak twisted her pearly pink lips to a smile as she reached into the sink in the corner of her spa's massage room. "Come, my children," she said, scooping a slithering knot from the basin... (Continue reading)

What Does Your Personal Look Tell Your Aesthetic or Spa Clients?

Written on 4 Nov, 2008 at 5:59 in Aesthetician Education, Business & Marketing | viewed 178 views times | 0 Comments

What does your personal look tell your aesthetic or spa clients? Your own appearance is, like it or not, a promotional piece for your aesthetics or spa business, for good or ill, just as much as a brochure would be,... (Continue reading)

A Look at Popular Facial Treatments – Are You Offering What Clients Want?

Written on 3 Nov, 2008 at 6:26 in Business & Marketing | viewed 163 views times | 0 Comments

Are you offering your clients the facial treatments that they want? During the coming year it would be wise to emphasize the facial, a vital step for any client towards reaching the beautiful skin that they desire. A facial is... (Continue reading)

Bad News Travels Fast: Effective Strategies for Dealing with Bad Reviews from Disgruntled Clients

Written on 30 Oct, 2008 at 4:09 in Business & Marketing | viewed 953 views times | 1 Comment

Bad news travels fast, and when you have a disgruntled client, as everyone who deals with the public in a service business will have at one time or another, then steps need to be taken to minimize the damage. There... (Continue reading)

Spa Management: Catering to High End Clients

Written on 29 Oct, 2008 at 7:06 in Business & Marketing, Medical & Day Spas | viewed 348 views times | 2 Comments

Aestheticians who own or manage a spa understand the importance of high maintenance clients.  These clients are the spa equivalent of the “whales” that the Las Vegas casinos treat with tender loving care.  Wealthy clients tend to be high maintenance... (Continue reading)

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